Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results.

License: Creative Commons image source

License: Creative Commons image source

Are you a little lost at how to present your brand to your target audience? Every brand needs refreshing from time to time, and sometimes the best move can be to hire a branding agency to help you achieve the very best results.

There are numerous ways that you can refresh your brand to transform your business. Here are some of the best.

  • What is your competition doing?

Yes, you have to focus on your competition just as much as your own business. What are they doing that you’re not? Could you completely revamp your business to ensure you provide them with worthy competition in the race for customers?

  • How well are your calls to action performing?
License: Creative Commons image source

License: Creative Commons image source


Every message must have a call to action, and you have to put it in the right place too. It must be above the fold if you are to get the very best results – not everyone has the time or inclination to keep reading to the end of your message.

  • Don’t be afraid to get help.
License: Creative Commons image source

License: Creative Commons image source

As mentioned above, a branding agency could be the difference between struggling to achieve your goals and achieving more with your brand perception than you could ever have dreamed of. Use their knowledge and experience to boost your business still further.

  • Give people something to sign up for.
License: Creative Commons image source

License: Creative Commons image source

 If you have an email list – and you really should – you need to ensure you are getting plenty of sign-ups. This means inviting people to sign up above the fold on your web page, ideally on every page of your site. It’s no good using outdated tools or working on your email newsletters if you’ve got no one to send them to!

  • Remember your brand permeates through everything to do with your business.
License: Creative Commons image source

License: Creative Commons image source

 Brand perception is what people think of your business. Every part of your business is affected, from your website to your emails to your calls to action. Ensure you focus on every detail and brush up everything by taking care that the message is consistent.

Just as you may be preparing to spring clean your home, you can spring clean your business. If you want to refresh your brand and how people think of it, now is the time to put these steps into action.

About the Author:

Andrew Brighten

Andrew Brighten has been following development of the branding marketing for many years now. He researches and writes about new ways of brand management for small and big businesses.  Andrew believes looking after your image and keeping brand fresh in consumers’ minds in the best way forward.

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  1. Fatima on April 22, 2013 at 11:43 am

    Business strategies need to be revised every now and then as per the position of the brand in the market against its competitors. I like the way you have presented the concept. Focus should be kept on maintaining and improving the brand image at all times. It is the only way to stay successful in the business and not just survive but win the competition. Great share.

  2. Aayna on April 22, 2013 at 6:06 pm

    Spring is indeed the epitome of freshness and rejuvenation. The idea of giving a fresh life to the brand is indeed a great thing. I have seen a lot of companies hesitating from getting an external life to refresh their brand image, but I think it’s never bad to get help in order to beef up the process. I really liked this post. Thanks for the share

  3. Emilia on May 7, 2013 at 11:08 pm

    Thank you for sharing your wonderful ideas. Love this brand! Thank you and you will always be in my favorites tab!

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