Branding

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
finding-brand

Branding With Actions – Not Words

I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success. Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line,… Read More

finding-brand

Using and Buying Media Wisely

This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing… Read More

marketing plan

Marketing Plan: Intersection of Planning and Improvisation

I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions… Read More

tedx

Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business…. Read More

buzz marketing

Buzz Marketing Ideas for Branding

Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?… Read More

window clings

Branding with Window Clings

Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in… Read More

social media brand strategy

Social Media and Brand Strategy

Social media is a very hot topic right now, and rightfully so. I’ve heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your… Read More

brand development

Brand Development Doesn’t Have to be Expensive

I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to… Read More

fun marketing campaign

Fun Marketing Campaigns Can Make Your Brand Memorable

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all… Read More

reputation management

Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook.  Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your… Read More

brand moments

Tiny Brand Moments

In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re… Read More

brand authenticity example Teavana

Lessons in Brand Authenticity

I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media… Read More

brand identity

Brand Identity: Branding by Walking Around

Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.

Top of Mind Branding

Top of Mind Branding

Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.

social media branding strategy

Using Social Media Branding Strategy to Build Your Brand

Know your audience!  Engage your audience.  Social Media is no exception.  With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way.  Just as there are keys to success in “Traditional Media”, there are… Read More

brand manifesto

Your Brand Manifesto: Your Secret Sauce

OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company… Read More