Jennifer Hawkins

Jennifer Hawkins is a restaurant owner and chef who loves to write in her free time. She often covers topics such as marketing strategy or review monitoring tactics.

photo credit: Mehfuz Hossain via Flickr

Dealing with Negative Consumer Generated Media

The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about their experiences with specific businesses. Some customers turn to forums to share information, and others… Read More