You have just set up your own business, fulfilling the dream of running your own company. You now need to market yourself, get your business out there and start making sales. Here are a few tips about marketing material for your company.
Having your own business cards with your contact details clearly on the card is very important. It is best to have a good quality business card. It can be hard to decide which one to have as there is so much choice, here are few ways to get the best business card and get people looking after it.
1) Choose a high gsm
Gsm stands for grams per square metre and is a measurement of paper quality. Printers can then be more accurate with the type of paper. The thicker the paper, the better quality. There are many people who just get business cards on a very thin piece of paper, which easily tears and then does not look professional. A 350gsm business card is very sturdy, does not rip and exudes high quality.
2) Avoid white
It is not always the best colour to use as it can get discoloured very easily and marked. Two colour business cards are a reasonable price and it also stands out. You do not want your business card to be the same as everyone else’s. You want to differentiate yourself from the others.
3) Ask for samples
Which ever business printing company you use, you should always get samples of the business cards and brochures. This way you can easily see what the final product is going to look like before you commit to the job.
You have just set up your office. If it is an agency or a company that has a welcome area for clients, you can also put promotional material on display. A brochure contains all the important information about your company and while people are waiting in the reception or in the meeting room, they can have a read through the brochure. There are a number of different printing companies throughout Australia, you just have to pick the one that has the best budget for your needs
The same tips apply to brochures as business cards. They have to be a good quality paper, between 170 and 250gsm, there should be an attractive cover and you should also get some samples from the printing company.