Your Business Card is a Personal Investment

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Digital advertising has become an important part of the business world. However, a good salesperson knows that a personalized touch is also quite important. This is where a good business card can really help a salesperson get ahead with clients. Developing a business relationship is not always about QR codes and social media engagement.

How Can The Client Reach You
Your business card should clearly state where a client can reach you. The card should state your name, phone number and e-mail address on the very top. It will be hard to do business with a client if this person cannot get in touch with you. Try to stay away from using a fancy font or a color other than black. Simplicity is your goal for the moment.

What Do You Do
The client should know what your role is within the company. This will help clarify whether or not you would be able to meet the needs of your client. Someone who is mainly in sales is not going to do much good if the client is looking for customer service solutions. A social media guru is not going to be much help for a client who doesn’t need help with his online marketing efforts. This doesn’t mean that you shouldn’t hand out a business card to as many people as possible. It just means that the right people will contact you when they need your services.

Make Your Card Memorable
The goal of your business card is to make a sales pitch in a limited space. A good logo or slogan can make a world of difference. Memorable business cards will allow clients to remember your name should they ever need an expert in your field. Take some time to research different slogans to see how they play out with clients. A good slogan can effectively communicate what your business does in a single line.

Convince The Client To Call You
You may consider placing a web address on your card. A link to your blog or social media account may be valuable as well. Getting the client to take a look at your work on their own time may persuade that person to give you a call. Remember that a good business card will sell you as a professional that can deliver when called upon.

Digital advertising is an effective way to communicate what you can do for clients. However, a traditional business card can do the same thing. It is all about how you sell yourself as a professional who can be relied upon. Everything else is just window dressing.

Snap Printing Melbourne will work closely with you to design great looking business cards your staff will love to hand out, and they won’t break the bank either! Are your salespeople leaving a lasting impression with prospects through sharp, well designed business cards?


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Reader Interactions


  1. Nuotaku Suknele says

    Thanks for highlighting importance of business cards. Many people overlook that & don’t pay much attention to it but that sort of forms your first impression when it reaches to a boss of prospective customer.

  2. Jane says

    This post is very informative! But it would be easy to read if the sub-headings were bolder and highlighted. E-Business cards are so important in the digital business world.

  3. Kate Brown Wilson says

    I think that business card is very important specially for those who work online, before I don’t have time reading article that talks about business card, but as I have read this post of yours , it proves how important business card in our business and life.

  4. Invoice Factoring UK says

    Business cards help business people present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high.

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