Many nonprofits have already learned the importance of harvesting social media to raise awareness and funds for their organization through cause marketing. If you are a nonprofit in Southern Oregon, you may want to consider if this type of digital marketing is right for your organization. Look at these examples and see if a similar one is right for your group.
Actor and writer Celeste Barber partnered with The Trustee for NSW Rural Fire Service & Brigades to start a donation fund that has raised more than $30 million in less than 4 days to help firefighters fight the devastating effects of the Australia wildfires that have destroyed more than 12 million acres or the equivalent of New Hampshire, and Vermont added together. Barber’s efforts were even more successful after she got other celebrities to join the cause.
ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge raised more than $115 million to support ALS research. The campaign started when golfer Chris Kennedy challenged some of his friends to dump a bucket of ice water on themselves or make a donation to their favorite charity. The campaign went viral after Jeanette Senerchia was challenged. Her husband had just been diagnosed with the disease, and the idea took off as a way to show support to the family.
University of Iowa Stead Family Children’s Hospital
For many years, fans at the University of Iowa football games have waved to the children at the children’s hospital that is located next to the field. Fan Carson King held up a sign asking people to donate to his beer fund. After ESPN showed the sign on its coverage, funds started to pour in. Then, King announced that he would give the money raised to the children’s hospital. Discussion about social media posts that King made when he was 16 years old kept the campaign in front of the public for over a week. In all, King raised more than $2 million for the children’s hospital.
Notre Dame Fire
On April 15, 2019, Notre Dame Cathedral had a massive fire that officials in January 2020 still say could cause the cathedral to collapse. Many individuals and corporations, including Disney, IBM, and L’Oréal, dug in their pockets to donate to the restoration fund. In all, more than $1 billion was raised.
World Wildlife Foundation Disappearing Animals Campaign
One of the most powerful social media campaigns ever created was the World Wildlife Foundation’s disappearing animal campaign. The organization used the hashtag #LastSelfie along with an endangered animal looking directly into the camera on Snap Chat, where pictures disappear in 10 seconds.
Ready to Start Your Viral Cause Marketing Campaign?
If you are ready to start your own social media campaign, then contact us today. We will work with you to come up with an attention-grabbing creative idea to bring more funds and awareness to your Southern Oregon nonprofit.