Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Why Customized Marketing Strategies Matter for Your Business
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on marketing strategy. But here’s the reality: none of these sources, not a single one, knows your business better than you do. That’s critical information when…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Who are Your Target Market’s Influencers?
Quick – who is your target market? Can you clearly and specifically tell someone not in your industry who your target market is? Good! Now who are your target market’s influencers? Influencers are the ones who help shape opinion and who make recommendations on products and ideas for your target market. They are the people…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should take into account the internal and external factors in your marketing environment that will be affecting you in the upcoming year. In my previous post, How Effective is Your Marketing Plan? I asked you the following you the following question: “Did your…
Following Through: How to Keep Your Marketing Plan Alive and Achieve Success
For the last several posts, I’ve been expanding on each of the questions I posed in my original post, “How Effective is Your Marketing Plan?” Today, let’s dive deeper into the crucial question of execution: Did you follow through on the strategies you laid out in your plan to reach your target demographic? (Did you…
Choosing Products for Your Target Audience
Not every product you carry will suit your target audience, so discussing how and why a particular product will fill a need is important. It’s incumbent upon you to figure out how your product will fill a void in their lives. To do this, you need to understand your target audience. Say their age bracket…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
How Effective is Your Marketing Plan?
It’s officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is helpful to consider how effective last…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, and Foursquare check-ins and are on Linkedin. If your business isn’t on them, you’re…
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I’d take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan. Naturally, your strategic marketing plan should contain your best guess on how you will advance your brand and product positions throughout the upcoming year: where…
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