Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How People Search the Internet
Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…
Telling Your Story with Video
Have you ever watched a YouTube video to figure out how to use a product or learn how a service works? If so, you’re not alone. It turns out that nearly 96% of people have done the same thing. People love watching videos and, on average, view about sixteen hours of videos online each week. …
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to people in their field. For example, if you’re looking for ways to better lead and…
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking someone else for the answer, and every student is tested independently. Later in life, “group projects” surface, yet those are often an abysmal failure, with…