Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Social Media Giveaways: 10 Ideas for the Best Social Promotions
Social media giveaways remain one of the best ways to capture customer attention and increase engagement – particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little stale or not bringing in the response you want, use these ideas for maximum impact!…
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just that article with a colleague and you want to send them the article…but here’s the rub. You have to find that article again. With so…
Making the Most of Social Media
Many significant aspects comprise digital marketing. From search engine optimization to web design, various components establish the foundation for success. Important as it may be to integrate all the different strategies, forecasts show that one channel will play a key role in shaping your online presence this year and for the rest to come: social…
3 New YouTube Changes And What They Mean For Businesses
Google has always been evolving and so is YouTube, Google’s video sharing website. Recently in December 2012, Google has made few major changes in YouTube’s layout. There are some technical changes that will help YouTube power users as well. As an internet marketer, you will be able to use YouTube better than ever with these…
How to Get Published on the Trophy Blogs
You are looking for ways to ramp up your influence online and you know that guest blogging is one sure way to get there. Not just writing for any blog mind you, rather for highly appealing, influential blogs in your niche. You know, trophy blogs. Such sites include some of the more common ones such…
Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress
Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping bunnies, singing canaries and running horses. They used the zoetrope, rotoscope and even flip book techniques to bring their drawings to life. Animating was a…
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
Avoiding Brand Name Confusion
Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll…
Boosting Brands through Friends and Followers
Branding can make or break your business. It’s all about earning the trust of your customers and building a good name for your enterprise. Naturally, no one would spend a dime on a product they don’t believe in. Branding is one of your tickets to rise above your competition. Among all effective ways to promote…
Tisha Oehmen Named to January 2013 Top 100 Branding Experts to Follow on Twitter
Paradux Media Group announced that co-founder Tisha Oehmen was named to the January 2013 Top 100 Branding Experts to Follow on Twitter list, compiled by Evan Carmichael. Oehmen was ranked #2 on the list, marking the fifth consecutive month she held that position. The monthly list highlights branding professionals who consistently share insight, perspective, and…
A Look Back at 2012 — And Looking Ahead from the Pond
Happy New Year! As we look back on 2012, we want to start by thanking everyone who joined us here on “the Pond.” Through blog posts, guest contributions, and shared client work, our goal has always been to offer real-world marketing insight that business owners can actually use. We hope this space has served as…
How B2B Companies Can Use Social Media
Many B2B companies remain hesitant about social media and unsure how platforms like LinkedIn, Facebook, or Instagram can serve their business objectives. While much social media advice focuses on reaching individual consumers, B2B businesses have significant opportunities to leverage these platforms to connect with potential clients, build authority, and foster business partnerships. According to marketing…
Facebook Changes In 2012 And What They Mean
Changes In How We Use Facebook: Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes. Some stay for a while, some not long at all, remember the ticker… One thing you can count on is that Facebook is always moving, which will always make it hard for…
The Story of Pinterest – Image Sharing Gone Viral
While perusing Pinterest before writing this article I found a quote that said, “Every experience prepares you for the next one. You just don’t know what the next one is going to be.” That’s very true, and it reminded me of the one person who could probably relate to it the best, and that person…
Dental Blogging vs. Other Social Media
There is a lot of talk about how blogging has become indispensable to businesses and while this is true, most people don’t understand exactly why this is so. Because of this, business owners which include dentists do not take this social media platform seriously. Another reason for why blogging is not fully utilized by dentists…
Save money with Do-It-Yourself online Public Relations
In the current challenging economic climate, the cost of hiring an external Public Relations agency can be just too much for many small businesses to afford. But without effective and smart PR, how is any business to survive and come through these difficult times? The answer might be DIY online PR. With a little insider…
Can These 13 Search Engines Steal Google’s Crown?
No one company can take Google’s crown, but these 13 could succeed with Death by a Thousand Cuts, each eroding a different part of Google’s search dominance. Could these sites split the crown jewels between them? Wolfram Alpha Battleground: Computed Answers What it does: Answers factual queries directly by computing the answer from structured data.…
5 Examples Of Effective & Unique Social Media Campaigns
Starting a new business has become much easier and more affordable now that advances in technology give even the smallest operations the power to reach millions of potential customers. Cloud services, for instance, provide inexpensive storage and business software solutions, while smart phone applications enable entrepreneurs to serve their customers from anywhere in the world.…
