Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn’t fully considered the potential of using guerrilla marketing tactics for small businesses online to drive traffic and engagement. After giving it more thought, here are my top five guerrilla tactics that small businesses can use to…
Prioritizing Small Business Growth Strategies
As a small business owner, it’s HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here’s the reality we all know: if we don’t focus on small business growth strategies, we won’t stay busy, and in this economy, staying busy is essential for survival.…
Syncing up Your Messages: Consistent Brand Messaging
I’ve recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all platforms. While it sounds straightforward, it often doesn’t happen as regularly as it should. However, aligning all your marketing efforts can significantly enhance your brand’s…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded several business owners. They asked, “Why would I need a webpage for my business when everyone calls or comes in now?” And they were right…
Are You a Pioneer or a Settler?
All sorts of numbers are being thrown out there regarding how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s going to come down to region and category. Some categories are more suited to social media right now; similar to when the dot com boom was happening,…
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies
Building a visual identity on a budget doesn’t mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately, there are ways to achieve professional results while staying within budget. Stand Out in Your Industry Your visual identity should make you distinct. Avoid imitating…
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, and Foursquare check-ins and are on Linkedin. If your business isn’t on them, you’re…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with unique and creative weekend events. The events have no accurate media budgets; they are all…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
- « Previous
- 1
- …
- 8
- 9
- 10
