Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…
Five Similarities Between Retail And Online Stores Every Online Marketer Needs To Understand
In the modern information age, it seems as if anyone can start an online store. Everyone knows that if you want to sell cookies online, it doesn’t take very long to go from having no online presence to establishing a website fully capable of taking orders. Heck, if it takes you longer than “overnight,” you’re…
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
Paradux Media Group Hosts Free Webinar on Facebook Timeline Changes
On February 29, 2012, Facebook announced significant changes to Business and Organization Pages with the introduction of the Facebook Timeline for Business Pages. While adoption was optional at first, Facebook confirmed that the Timeline layout would become mandatory on March 31, 2012—making it the default homepage for all business pages. In response to these changes,…
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: “Is this another platform we have to manage, or is there real value here?” The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search. The perceived SEO benefits of Google+ made it difficult for businesses already stretched thin to…
What Makes An Effective Blog Post?
The answer to that question may surprise you. If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog post. Wait a minute, what was that? Let me explain in greater detail. A blog post or article that has been written based on a…
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve addressed social media fragmentation before, but the pattern continues to repeat itself. New platforms emerge,…
Grow Your Blog: Farming for Increased Revenues
When business owners look at their internet presence, a better search engine result is what they’re working towards. Of course, there’s a goal beyond that – what a higher ranking should bring. Increased revenues. When you choose to grow your blog, you’re moving forward on the right path. Blogging can help you improve your findability…
Developing Transparency in a Digital Age
Even though we’re all adults here, let’s be honest; talking to strangers is sometimes awkward and uncomfortable. This is especially true when you have to contact a company that seems like a faceless organization out to get your hard-earned money. You can prevent this from happening to your company, though! When Dorothy and the rest…
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship; it is the platform you build on. Most business owners understand that social media is “rented land.” Still, fewer realize that building a website on…
The Value of Customer Surveys for Marketing Success
Understanding your customers’ needs, values, and circumstances is vital to success. One of the most efficient and insightful ways to achieve this understanding is by conducting online surveys. When designed and executed professionally, surveys provide a goldmine of data that can shape marketing strategies, guide decision-making, and drive meaningful customer engagement. Why Customer Surveys Are…
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and staying connected with us throughout 2011. This year review 2011 represents one of our most…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other metrics—but none of these tools tell the full story. The same goes for Twitter (X)…
Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media, it is far less common for an advertising agency to promote itself through traditional channels, such as radio or television. The decision to move forward…
Paradux Media Group Announces New Team Members
Paradux Media Group announced the addition of two new team members, Kelly Congleton and Jaime Russell, marking an important step in the company’s continued growth. Both hires bring specialized skills and experience that strengthen Paradux Media Group’s creative and operational capabilities. Kelly Congleton joins Paradux Media Group as the Graphic Design Department Manager. A graduate…
The Real Purpose for Press Releases
OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose of press releases has evolved in a big way. Time-strapped journalists now use them as a starting point for research, as background context, and in…
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for improving your local presence: Google Places. Or rather, what Google Places has become. Google Business Profile has since replaced Google Places, and for brick-and-mortar businesses, it…
