Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Paradux Media Group Teaches Social Media Class at Rogue Valley Business Resource Fair
Paradux Media Group announced its participation in the Rogue Valley Business Resource Fair, returning once again to teach a social media class for local business owners and aspiring entrepreneurs. The event marked the tenth annual Rogue Valley Business Resource Fair, a long-running community resource designed to support small businesses throughout the region. The Rogue Valley…
Turn Your Brand Into A Powerhouse In 5 Simple Steps
You need to create a great brand for your business because that’s what will make you recognized among all the other companies out there. Nobody will ever remember you if you fail to deliver it. People won’t share you with their friends. You are not remarkable. At some point or other you will become forgotten,…
5 Examples Of Effective & Unique Social Media Campaigns
Starting a new business has become much easier and more affordable now that advances in technology give even the smallest operations the power to reach millions of potential customers. Cloud services, for instance, provide inexpensive storage and business software solutions, while smart phone applications enable entrepreneurs to serve their customers from anywhere in the world.…
Going Viral With Facebook
What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’. Everyone talks of viral, not sure what that really is, the definition says “to spread rapidly via the Internet, e-mail, or other media.” Is there a specific number that people feel needs to be reached to feel that it has gone ‘viral’? Then what is it…
Great Marketing Strategies For Real Estate Agents
To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new…
Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We’ve got this gift of love, but love is like a precious plant. You can’t just accept it and leave it in the cupboard or just think it’s going to get on by itself. You’ve got…
Paradux Media Group Welcomes Lovejoy Hospice as a New Client
Paradux Media Group announced the start of a new partnership with Lovejoy Hospice, welcoming the locally owned nonprofit organization to the Paradux “Pond.” Based in Southern Oregon, Lovejoy Hospice is recognized for providing compassionate, community-centered care and for its dedication to supporting patients and families during some of life’s most challenging moments. At the time…
Pinterest for Real Estate: Building a Visual Acquisition Engine
For realtors today, a picture isn’t just worth a thousand words—it’s worth a thousand potential leads. As a visual discovery engine, leveraging Pinterest for real estate provides a unique opportunity to showcase neighborhoods, architectural styles, and local lifestyles. Unlike the fleeting nature of a social media post, a Pinterest “pin” has a long shelf life,…
Strategic Authority: Are Press Releases Worth the Effort?
Public relations has undergone a massive evolution, shifting from a simple announcement tool to a complex component of digital discovery. For many business owners, the question remains: are press releases worth the effort in an era dominated by social media and AI-driven search? In our experience, the answer isn’t a simple yes or no—it depends…
Do You Need a Blog to Scale Your Business Momentum?
If you are running a traditional, offline business, you might think a blog is an unnecessary digital distraction. We understand that perspective; it feels like another chore on an already crowded plate. However, in our experience, failing to maintain a digital voice is a quiet way to let your competition take the lead. Based on…
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money? Your answer is probably yes, yes all of…
Dealing with Negative Consumer Generated Media
The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about their experiences with specific businesses. Some customers turn to forums to share information, and others…
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different than a print campaign. Typically there are one of two objectives in a print campaign,…
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You want to…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
Emails That Get Read: Navigating the Evolution of the Inbox
Having a mailing list is a highly valuable asset. In our experience, it is one of the few channels you truly own in an era of unpredictable algorithm shifts. A well-cultivated list allows you to build anticipation for a project and realize a significant return on your investment. However, the true value of a list…
How To Do Good With Marketing
People who work in marketing do not, fundamentally, have the most beloved of professions. From Bill Hicks’ legendary “If anyone here is in advertising or marketing, kill yourselves” routine to your parents who have tell their neighbours that you’re in jail to avoid having to say what you actually do for a living, this is…
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search. Can Siri and Yelp change the scope…
How Will The No Track Button Affect Your Marketing Strategy
New initiatives have been announced to protect the privacy of online consumers. A “Do Not Track” button will be placed into web browsers to allow consumers to opt out of having companies keep track of their online data. When an Internet user searches the web, information about them is collected and used to generate ads…
SEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line. Search Engine Optimization (SEO) allows not only…
