PremierWest Bank – Doing What’s Right Radio


PremierWest Bank took a very strong position against charging monthly debit card fees last month, when the big banks were busy getting their notices in the mail. At the beginning of this month, many of the large banks retracted their monthly debit card fee positions.

As a followup to the October Radio Commercial, this commercial for PremierWest Bank talks about their position of always doing what’s right for the customer. It makes use of the same level of honesty and candor that resonated on the previous commercial.