Articulate the Brand Personality for the Brand Book

based on the work of Aaker, J. L. (1997, August). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356.

Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making it "real," as Tom Dorresteijn from Visual Branding suggests, "We use brand personality to bring brand strategy to life. Don’t forget, consumers demand a brand of flesh and blood. The consumer will treat your brand like ... Read More

The Google+ SEO Effect

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search. Over the past 12 to 18 months businesses of every nature have added Facebook to their marketing efforts, they have as this is where the consumer have flocked to.  As a business or brand, we all know how important it is to be where the consumer is spending their time. Question remains what will make businesses ... Read More

Butte Creek Mill Website Design

wordpress-website-design

Web Design is a lot different today than say 5 or 10 years ago. Where once it was all about bells and whistles that would provide a lot of flash, today it is more about the ability of the business owner to have control and be able to make new changes and keep the content fresh and up to date. The Butte Creek Mill was looking for a web design that could be easily updated, could integrate into the social media campaigns, as well as being e-commerce friendly.  A Wordpress site was the perfect answer for them.  The back end is simple enough for ... Read More

Putting and Advertising Both Can Drive You Nuts.

There are many life comparisons that can be drawn to golf, advertising is one.  I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that.  Last year I began to lose confidence with my putter.  It began last fall with the club championship, and then compounded itself this winter when trying to defend my match play championship I never once heard the sound of the ball landing in the cup.  Ousted in the first round, ouch! I thought the stroke would appear this spring, but NO.  ... Read More

The Groupon Effect

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that    just recently did a Groupon and their results. While a lot of Groupons you see are for sexy businesses, (your favorite places to eat, drink) generate high demand.  This one was for a furniture store, a little less sexy than your favorite place to eat or drink. We first began to look at what Groupon brought to the table.  Their ... Read More

What’s Your Competitive Landscape?

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

Finding your unique niche in the market is both critical and necessary for your brand's success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you do and what you want to be known for. The way a perceptual map works is to take two concepts or brand attributes and lay them out on a graph, then you simply place your competitors on the graph where you believe they fit ... Read More

How the Marketing Landscape has Changed for 2011

The marketing landscape is changing quite rapidly these days, if you're still advertising the way you were in 2009, you're missing some valuable opportunities today and more importantly, you'll miss significant opportunities as we move into 2011. Trends of 2010 out there in blog-land this week, and they are an important marker in understanding how our marketing worlds have changed. What's important though is what you DO with that information. One of the most compelling pieces I've seen this week comes from eMarketer.com and it's a nice ... Read More

Practice Patience

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For local business owners the three key words to opening or running a business has been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a couple of years ago.   From a marketing stand point the ROI that you could expect from traditional isn’t producing as it once did. Fragmentation between social media and traditional media has played a part of the ... Read More

Social Media why we made the choice to do what we did. By a small ad agency

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We do believe that Social Media has radically altered advertising. We believe that social media can actually level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past 3 years, and what we see today will dramatically change 3 years from now. We feel we are at the ground level of a new age of marketing and that social media will play a big part in success of local business going forward. There are numerous reasons as to why to do social media, ... Read More