Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search.
Photo credit The Daring Librarian
Over the past 12 to 18 months businesses of every nature … Read More.
Web Design is a lot different today than say 5 or 10 years ago. Where once it was all about bells and whistles that would provide a lot of flash, today it is more about the ability of the business owner to have control and be able to make new changes and keep the content … Read More.
There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.
While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that just recently did a Groupon and their results.
While a lot of Groupons you … Read More.
Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
We do believe that Social Media has radically altered advertising. We believe that social media can actually level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past 3 years, and what we see today will dramatically change 3 years … Read More.