Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Advantages of Using an Advertising Agency
For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. Advertising agency advantages include working with businesses of any size to generate an advertising campaign that garnishes branding and helps create a name. Advertising agencies are…
How Advertising Has Changed Over the Years
While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most people in our own time would recognize it first developed within the transition of rural…
The Ad Agency of the Future
Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity,…
Branding, Marketing, and Positioning: Understanding the Differences
Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?…
How Are You Different From The Competition
The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the…
Using Public Relations as a Marketing Tool
As we know, there is a slight difference between what can be called marketing and what is classed as Public Relations (PR). However, this isn’t to say that they don’t overlap in any way and therefore can’t influence each other. Marketing is commonly defined as how you promote and persuade people to buy your products…
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the…