Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are…
Your Brand Manifesto: Your Secret Sauce
OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company…
What does your brand position say?
Let’s start with the basics, what is a brand position? Your brand is the space your business occupies in the business world. It can be friendly, open, full of hope and aspiration. It can also be sloppy, uncoordinated, and unimpressive — and everything in between. The trick is choosing your brand position intentionally and not…
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