Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
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Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today’s digital age, where brands increasingly interact with their audience through social media platforms like Facebook and Twitter.…
Your Brand is Your Story: Building a Narrative That Connects
An easy way to think of your brand is to understand that it is the story of your business. Your brand is more than just a logo, color scheme, or tagline—it’s about the history of your business, the challenges you face, and the relationships you build with your customers and community. How you tell and…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies
Building a visual identity on a budget doesn’t mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately, there are ways to achieve professional results while staying within budget. Stand Out in Your Industry Your visual identity should make you distinct. Avoid imitating…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. No audience is more important to have completely understand and believe your brand position. The reason should be apparent: if your staff doesn’t believe in your brand position, they cannot support it. Therefore, you must spend enough time visiting…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with your plan. Consistent branding is hard because it’s so much easier, and often faster, to get things done and check things off your list. We’ve…
Branding with Actions – Not Words
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about creating a consistent customer experience, and the best way to accomplish this is through actions. We all know that we believe in a person’s actions…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I’d take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan. Naturally, your strategic marketing plan should contain your best guess on how you will advance your brand and product positions throughout the upcoming year: where…
Branding with Window Clings
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location and, precisely, their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. In some zones, City…
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I’ve heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your brand position. As…
Consistent Branding at Different Locations
If you’ve got more than one location, keeping your brand consistent is at least three times as hard. “If I have two locations, shouldn’t it just be two times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually means you have to split your time between the…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because it’s easy to spend a lot of money on updating your brand image in good times. But having cash ready to pay isn’t a…
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It’s a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while keeping your brand front and center. With so much on your plate, it’s not surprising that consistently representing your brand values and identity can be…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
