Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
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Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Prioritizing Small Business Growth Strategies
As a small business owner, it’s HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here’s the reality we all know: if we don’t focus on small business growth strategies, we won’t stay busy, and in this economy, staying busy is essential for survival.…
Syncing up Your Messages: Consistent Brand Messaging
I’ve recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all platforms. While it sounds straightforward, it often doesn’t happen as regularly as it should. However, aligning all your marketing efforts can significantly enhance your brand’s…
Branding Can Be Easy
We often get caught up in the complexities of branding—ensuring every message is carefully crafted, guarding our brand’s image, and trying to control every detail of how we present ourselves to the world. In those moments of intense focus and effort, it’s essential to take a deep breath, relax, and remember to “go with the…
Navigating Social Media Nightmares
Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the “what if…” What if someone uses my social media account to address a concern they have with my business? What if someone says something terrible about my brand online? What…
Your Brand is Your Story: Building a Narrative That Connects
An easy way to think of your brand is to understand that it is the story of your business. Your brand is more than just a logo, color scheme, or tagline—it’s about the history of your business, the challenges you face, and the relationships you build with your customers and community. How you tell and…
Branding Foundations
Every brand needs to be built on a solid foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not vary. The first foundational block of your brand is your vision for your company. Why does your company exist? Where are you going? What are the altruistic reasons…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded several business owners. They asked, “Why would I need a webpage for my business when everyone calls or comes in now?” And they were right…
Your Customers Should be Able to Count on You
I recently found a great little store that provides excellent, thorough, and knowledgeable customer service. I was so excited about the service I received from this store that I told a friend about it. I even offered to go with her to the store to help her. Unfortunately, when I went there with her, there…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously, the differentness of branding a national vs. local brand. At its core, branding is about developing a message and sticking to it. That is the…
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies
Building a visual identity on a budget doesn’t mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately, there are ways to achieve professional results while staying within budget. Stand Out in Your Industry Your visual identity should make you distinct. Avoid imitating…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. No audience is more important to have completely understand and believe your brand position. The reason should be apparent: if your staff doesn’t believe in your brand position, they cannot support it. Therefore, you must spend enough time visiting…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with your plan. Consistent branding is hard because it’s so much easier, and often faster, to get things done and check things off your list. We’ve…
Branding with Actions – Not Words
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about creating a consistent customer experience, and the best way to accomplish this is through actions. We all know that we believe in a person’s actions…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for communities regarding their major media are made thousands of miles away. What music to play, what programming to air, and cuts made in print to…
