Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Emails That Get Read: Navigating the Evolution of the Inbox
Having a mailing list is a highly valuable asset. In our experience, it is one of the few channels you truly own in an era of unpredictable algorithm shifts. A well-cultivated list allows you to build anticipation for a project and realize a significant return on your investment. However, the true value of a list…
Paradux Media Group Hosts Facebook Q&A Session at WESO Meeting
Paradux Media Group announced that Tisha Oehmen would be presenting a Facebook-focused question-and-answer session at a WESO meeting held on September 13, 2012. The event brought together local business owners and professionals seeking practical guidance on how to utilize Facebook as part of their overall marketing strategies effectively. Rather than delivering a traditional lecture-style presentation,…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that voters will evaluate, compare, and ultimately choose. As we look ahead to the upcoming races in Medford and Jackson County, it’s clear that political campaign marketing will…
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look at the fall TV season made that especially clear, highlighting just how much changing television advertising is reshaping what qualifies as a “hit.” Take New…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Website Consolidation for Improved SEO: A Strategy for Business Owners
It might look a little different than before, but rest assured, it’s still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our content and blogs “in-house” under one roof. This change wasn’t just about making things look neater—it was about solving a problem many businesses face: fragmented…
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency, SocialCode. The agency will offer page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s ads, but it is…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
So What’s Your Social Media Strategy?
So, what’s your social media strategy? I’m sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No, I’m not talking about an ROI; I’m talking strategy. What is the base for your social media, Facebook? Twitter? Is location-based social media like Foursquare…
Your Brand Manifesto: Your Secret Sauce
Congratulations on Your New Brand Position! OK, so you’ve found your new brand position. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. This foundational step is essential because it defines what your brand stands for and the unique position you occupy in the market. Now what? Well, my…
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed to “create a brand,” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in businesses just beginning branding often find it expensive and…
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