Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence.…
Keep Your Client Base Expanded With a Professionally Designed Logo
Did you know that an estimated five out of 10 consumers in the U.S. say that they’re more likely to purchase from a company if that company has a good reputation on the web? With a powerful brand crafted by logo design pros, you can harness this brand loyalty for your own company. In the…
Tisha Oehmen’s Interview with Bill Meyer about Finding Brand
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from…
Upper Rogue Independent: Local Author Writes ‘Finding Brand’
The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure: Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a…
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what…
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
Why You Should Outsource Your B-to-B Marketing Efforts
For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for…
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies…
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don’t set a budget and make a plan, you will instead make a series of small, and at the time, inconsequential choices to promote your business that are both costly and ineffective. At the end of…
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