Marketing and Advertising

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

<a href="https://www.flickr.com/photos/eversheds/4147178038" title="Wood Street Exterior 3 by Eversheds International, on Flickr">photo credit Eversheds International via Flickr</a>

Social Media Strategy for Law Firms

Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage… Read More

brand books examples

Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and… Read More

brand narrative

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity… Read More

best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

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A Savvy Marketer’s Guide to Advertising by Paradux Media Group

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from… Read More

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Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand… Read More

Image Courtesy of <a href="https://www.flickr.com/photos/99412338@N02/">katereeve</a> on <i>Flickr</i>

The Steps to Success: Using Customer Profiling as Your Brand’s Secret Weapon

The purpose of all marketing is to reach out and generate interest in what you have to offer, thus bringing more business in. But who should you reach out to? A scattershot approach will ensure that somebody who sees your materials will take steps to learn more, but for every lead, money is being wasted… Read More

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How To Harness The Power Of CRM Segmentation

In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in… Read More

we were wondering

Why Digital Marketing Will Triumph Against Traditional Marketing

Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence…. Read More

bill-meyer

Tisha Oehmen’s Interview with Bill Meyer about Finding Brand

I had a great opportunity to sit down with Bill Meyer this morning,  on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from… Read More