Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40 percent until 2015. And within the next 2 years, online advertisement could soon dominate all other kinds of promotion. But, because of this not anymore new trend, competition has never been fierce as the online marketing world starts to get too crowded with ads. Remember that it is too simple for small businesses to be lost in a massive crowd.
Whether you take advantage of facebook ads, Google AdWords, content marketing, and any or the combination of these, you have to be certain that you are utilizing them to give you the best benefit. This can make your business be seen and provide you money you can save during the process.
Creative, catches your attention advertisements will assist you grab results. The way you make and combine animation, graphics, colors, and words, are vital to your success.
To start with, you have to know your goals for the campaign. You can ask yourself these queries:
- What do I want to accomplish with this advertisement?
- What action do I wish online audience to take once they see my campaign ad?
When you have come up with answers, then you can start to develop the message of your online advertising.
Here are tips and guidelines to be able to create effective online advertising banners.
Study the most excellent examples online.
Try to survey designs and banner samples online and gather the three best that catch your attention. Take an idea from these three and come up with your own. This way, you will be able to apply the effective techniques, designs, and styles that plea to you.
2. Be lucid in your messaging and graphics.
Your main goal is to have customers take a specific action after viewing your banner. A clear and strong message can capture your readers’ and potential customers’ interest.
3. Control the size of the file.
The larger the file size gets, the slower it loads. There is no sense that you create a huge file wanting to get easily noticed and end up wasting your customer’s time because of the delay of time it requires to be loaded. A standard size of the file would be 12 to 14KB.
4. Say it in 7 words or less.
Fewer, yet catchy words can still create a bigger impact to your readers and customers. Fewer words would mean bigger font sizes.
5. Use words with power.
These power words would include “incredible”, “FREE”, “affordable” and a lot more.
6. Be careful on selecting images.
Adding images is compared to adding spices to your dishes. If you put less, the ad banner might look bland, but if you add more, it might destroy the whole thing.
7. Use contrast to catch attention.
Elements of your banner would include: bold text message, animation, drawing, and background colors. Contrast on these elements can make the banner more effective.
8. Limit the use of your fonts.
Choose one font or two when designing your advertising banner. You can choose from decorative, sans-serif, and serif.
9. Do not overdo animation.
When you put animation in your design, you have to make sure you can draw your customer’s eye without offending your viewer.
10. Less means more.
When you make an effective online advertising banner, remember that less can mean more. The messages, fonts, colors, graphics, and other elements should be limited.