Marketing and Advertising

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Upper Rogue Independent: Local Author Writes ‘Finding Brand’

The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure: Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a… Read More

we were wondering

The Digital Brand As A Persona

When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,… Read More

Medford, Social Media Seminar, advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon

Rogue Valley Business Resource Fair 2013 – Maximizing Social Media

Mike Frey and Tisha Oehmen from Paradux Media Group are pleased to be teaching a class again this year at the Rogue Valley Business Resource Fair. The class will take place at 11am on Saturday, October 26, 2013. Is Social Media marketing still a mystery to you? Is it right for your business? How can… Read More

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150th Finding Brand Post and a Big Announcement!

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what… Read More

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Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013 –   Brands are defenseless.  Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them… Read More

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Top 10 Tips On Making Effective Online Advertising Banners

Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40 percent until 2015. And within the next 2 years, online advertisement could soon dominate all other kinds of promotion. But, because of this not anymore… Read More

launching a new business

Launching a New Business: Unique Ways to Announce Your New Venture

After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That’s easier said than done. Is print advertising worth the money? Will online advertising bring in enough local customers? With seemingly endless… Read More

we were wondering

Why You Should Outsource Your B-to-B Marketing Efforts

For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for… Read More

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A Little Bit about Paradux Media Group

Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do… Read More

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Three Steps in Creating an Effective Brand Bible

Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company… Read More

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5 Great Branding Articles You May Have Missed

One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have… Read More