Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many people asking for a calendar of Twitter chats so, I am providing you with a list of the Top 10 Twitter Chats for Social Media that I…
Paradux Media Group to Present at Real Estate Technology Forum
Paradux Media Group announced its participation in the Real Estate Technology Forum, a professional education event hosted by AmeriTitle and designed for real estate professionals interested in current and emerging technology trends. The forum took place on Thursday, January 26, 2012, from 2:00 p.m. to 4:00 p.m. at AmeriTitle’s Medford location. The Real Estate Technology…
The Value of Customer Surveys for Marketing Success
Understanding your customers’ needs, values, and circumstances is vital to success. One of the most efficient and insightful ways to achieve this understanding is by conducting online surveys. When designed and executed professionally, surveys provide a goldmine of data that can shape marketing strategies, guide decision-making, and drive meaningful customer engagement. Why Customer Surveys Are…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and staying connected with us throughout 2011. This year review 2011 represents one of our most…
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to rethink how they connect with customers. Below are seven small business marketing predictions for 2012…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other metrics—but none of these tools tell the full story. The same goes for Twitter (X)…
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that voters will evaluate, compare, and ultimately choose. As we look ahead to the upcoming races in Medford and Jackson County, it’s clear that political campaign marketing will…
Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: “We’ve got to have a dream if we are going to make a dream come true.” ~Denis Waitley It’s a simple line, but it’s a powerful reminder of something we often forget: planning isn’t just about charts, calendars, or task lists.…
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This is the essence of bold business marketing. Perseverance and forward thinking often separate brands that stay relevant from those that fade. These opportunities can’t be…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look at the fall TV season made that especially clear, highlighting just how much changing television advertising is reshaping what qualifies as a “hit.” Take New…
Paradux Media Group Presents Social Media 101 in Medford
Announcing Social Media 101 Class in Medford Paradux Media Group announced its participation as a presenter at the Rogue Valley Business Resource Fair, held on October 22, 2011, in Medford, Oregon. As part of the event, Paradux Media Group presented a Social Media 101 class beginning at 9:30 a.m., focused on helping small business owners…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. https://youtu.be/AW3sWNwEstY Creating a solid…
Identify Your Brand Essence
Once you’ve identified your brand and brand book keywords, it’s essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you’ll recall that we settled on the following keywords: imagination, friend, joy, clean, charity, children, Dream, chubby, Bathtime, and squeeze. To explore the relationship…
