Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Marketing Features vs Benefits: Why Should Your Customers Care?
Is your business volume not entirely where you’d like it to be? Are you thinking of launching an advertising campaign to drive traffic to your business? That’s a great idea! But before you dive in, it’s essential to stop and consider one crucial question: Why should the consumer care? Why Consumers Buy: Features vs Benefits…
If Organization Networking Why Not Social Media Networking?
For years, local business owners have joined networking organizations and clubs. Regional Chamber, 20/30, Rotary, BNI, to name a few. Some are exactly what they are networking, and some are disguised as charitable, although we know that 90% of the reason we are involved is for networking. Most clubs/organizations then have sub-committees for whom you…
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don’t have a marketing agency, now might be the time to start looking for one. If you already have one, you might be considering a change. Or, if you’re satisfied with your current agency, consider this article “food for thought”…
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it’s the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media, mobile marketing, and online reputation management were emerging concepts, far from the essential focal points they are today. The evolution of marketing has been driven…
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days. If you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today, and more importantly, you’ll miss significant opportunities as we move into 2011. The trends of 2010 in blog-land this week are an essential marker for understanding how our marketing worlds…
Why You Should Revisit Your Marketing Plan Regularly
As we often assess our personal lives and make resolutions for change, the same should be true for our marketing strategies. Whether you’ve already developed a marketing plan for the year or are just starting, this is an ideal time to review, tweak, or create it to ensure it aligns with your business goals. Revisit…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
Choosing a Target Market: The Key to Effective Marketing
Focusing on and choosing a target market is often one of the most complex decisions for a business. The hesitation makes sense—you don’t want to exclude potential customers or show preference for one over another. But here’s the thing: getting good at identifying and focusing on target markets makes your marketing more efficient and delivers…
Assessing Your Marketing Efforts: Why Brutal Honesty is Key
I came across a tweet this morning from @DeeBlick that read: “Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.” This is an excellent reminder for all of us. It’s easy to get caught up in planning and executing a marketing campaign, but…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media’s continual downward spiral, business owners must find layers to define their business’s position in the community. Social Media is a great way to add…
Email Marketing for Small Businesses: A Powerful Layer in Your Strategy
Great marketing is about layering—creating multiple channels of communication that support each other and work together to build your brand. While we’ve talked about using traditional media to complement social media efforts, one essential channel that many businesses overlook is email marketing. If you’re not using email marketing for small businesses, you’re missing a huge…
Why Customized Marketing Strategies Matter for Your Business
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on marketing strategy. But here’s the reality: none of these sources, not a single one, knows your business better than you do. That’s critical information when…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Prioritizing Small Business Growth Strategies
As a small business owner, it’s HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here’s the reality we all know: if we don’t focus on small business growth strategies, we won’t stay busy, and in this economy, staying busy is essential for survival.…
Blue Sky Marketing (NOT!)
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As marketers, we’ve had to adapt, becoming more innovative and responsive in today’s challenging landscape. Every dollar counts, and now we’re held accountable for project ROI…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded several business owners. They asked, “Why would I need a webpage for my business when everyone calls or comes in now?” And they were right…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should take into account the internal and external factors in your marketing environment that will be affecting you in the upcoming year. In my previous post, How Effective is Your Marketing Plan? I asked you the following you the following question: “Did your…
