Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Brand Awareness Through Video
Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand…
Branding Your Business in 5 Steps
Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what…
What is a Brand Narrative?
I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
What’s Your Brand Story?
From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter…
Consistent Branding at Different Locations
If you’ve got more than one location, it just got at least three times as hard to keep your brand consistent. “If I have two locations, shouldn’t it just be two-times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually, means that you have to split your time…
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed “create a brand” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in business just beginning branding often find that it is expensive…