Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
What Is Corporate Identity Branding?
When we talk about identity, we refer to the aspects that differentiate us from other people. Our personalities demonstrate our uniqueness that we convey through our speech, behavior, and image. Similarly, a business makes distinguishes itself from the rest through the image it portrays to the world. This could be through business culture company brochures,…
Qualities of an Amazing Branding Guide
Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you…
Brand Camp!
We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces…
How To Refresh Your Brand This Spring
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results. Are you a little lost at how to…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book or brandbook, or brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. Creating…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.