Paradux Media Group Wins 2026 Silver Telly Award for Use of Music in Hunter Communications Commercial

Paradux Media Group earned a 2026 Silver Telly Award for Craft – Use of Music for Hunter Communications’ “Live or Streaming” television commercial. Presented as part of the 47th Annual Telly Awards, this recognition celebrates the role music plays in creating engaging, memorable television advertising.

The award represents another achievement for the Southern Oregon marketing agency and its creative partnership with Hunter Communications, recognizing the thoughtful integration of music into a commercial designed to connect with audiences through relatable storytelling.

Silver Telly Award Recognizes Excellence in the Use of Music

Music has a remarkable ability to shape how people experience advertising. It establishes mood, creates energy, reinforces emotion, and helps audiences remember what they’ve seen and heard. When thoughtfully integrated into a commercial, music becomes more than background sound. It becomes an essential part of the storytelling.

Hunter Communications’ “Live or Streaming” commercial demonstrates how music can contribute to the overall viewing experience, supporting the visual narrative and helping communicate the brand’s message in a way that feels engaging and approachable.

The Telly Awards’ Craft – Use of Music category is a specialized recognition that evaluates only the use of music within a production. Unlike categories that consider the commercial as a whole, this award focuses specifically on how music contributes to the finished piece.

Receiving a Silver Telly in this category recognizes the musical component of the Hunter Communications commercial as an example of excellence in television advertising production.

Creating Advertising That Connects Through Sound and Story

At Paradux Media Group, we believe effective advertising speaks to people, not just consumers. Every creative decision should support the message, whether it’s the words being spoken, the images appearing on screen, or the music accompanying the story.

In television advertising, music can help establish an immediate connection with viewers. The right musical approach can reinforce a brand’s personality, complement the pacing of a commercial, and create a sense of familiarity that makes the message more memorable.

For Hunter Communications, “Live or Streaming” brings together these creative elements to communicate a message centered on the role connectivity plays in everyday life.

Our approach to marketing and advertising strategy emphasizes the relationship between creative execution and business objectives. Music, visuals, messaging, and production all have a role to play in creating advertising that resonates with the people it is intended to reach.

Recognizing the Creative Partnership Behind the Commercial

The award-winning commercial was entered by Paradux Media Group on behalf of Hunter Communications, with creative credits recognizing Maddox Visuals and Tyler Maddox.

Successful video production depends on bringing together talented people who understand how different creative elements contribute to a shared vision. From visual storytelling and direction to sound and music, each component plays a part in creating a cohesive finished production.

This Silver Telly Award celebrates that collaborative effort and the importance of thoughtful musical choices in communicating a brand’s story.

Part of Five Telly Awards for Hunter Communications

The Silver Telly for Use of Music was one of five recognitions earned by Hunter Communications’ “Live or Streaming” commercial at the 47th Annual Telly Awards.

The production also received a 2026 Gold Telly Award for Videography & Cinematography, a 2026 Silver Telly Award for Directing, and a 2026 Silver Telly Award for Utilities & Telecom Advertising.

Each award recognizes a different aspect of the same production, from its visual craftsmanship and creative direction to its effectiveness as a telecommunications commercial and the role music plays in supporting the story.

In total, Paradux Media Group received six honors at the 47th Annual Telly Awards, including five for Hunter Communications and a Silver Telly for the short-form documentary “Curtiss P-40 Warhawk.”

Read more about these achievements in Paradux Media Group’s 2026 Telly Awards announcement.

About the Telly Awards

Established in 1979, the Telly Awards recognize excellence in video and television production across all screens. The international competition receives more than 13,000 entries annually, with winners selected by a judging council of more than 250 industry professionals representing advertising agencies, production companies, and major media organizations.

The 47th Annual Telly Awards celebrated the theme “Capture the Original,” honoring creative work that demonstrates originality, craftsmanship, and compelling storytelling across television, advertising, branded content, and digital media.

View the Official 2026 Silver Telly Award Recognition →