Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers. Remember, SEO represents the ability of search engines to make a connection between your site’s content and search engine requests. Websites with good SEO rank higher in search engine results than other similar sites. Developing… Read More
Angela Peacor
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Changes to Advertising on Facebook
The magic of advertising on Facebook has long been attributed to the use of Facebook pixels. Website developers for a company add a Facebook pixel to their site’s coding, and the pixel records visitor’s behavior on the pages. Technically, the pixel adds a cookie to the user’s internet browser that communicates information back to the… Read More
Do Customers Really Need to See Your Message Seven Times?
You likely remember this advice because you’ve heard it so many times–a person must hear a message seven times before it fully registers with them. Is this true? What’s the big deal about “seven”? The number seven has significance for humans. Not only are there seven wonders of the world, seven seas of the world,… Read More
Why You Need Videos to Improve the SEO of Your Website
In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month. In fact, almost a third of users said they use the internet daily to find a local business to meet their needs. For business owners, this means that being found on the internet is critical to gaining… Read More
Why Email Marketing Campaigns Achieve ROI’s of $40 or More
Every person using the internet has an email account. Think about that for a moment. Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they check purposefully regularly. Although you may not want to reach all 4.03 billion people worldwide… Read More
A Whole New World: How Consumer Behavior is Changing Television Advertising
Television advertising is an effective medium for promoting products and services. Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making. In fact, many big decisions such as whether or not to re-roof a home or purchase a new vehicle are made after a joint discussion by… Read More
How Geofencing Marketing Strategies Work
Are you thinking about building a geofence around your business? It sounds pretty techy, but it’s really quite simple. Geofencing uses GPS technology to identify mobile device users that cross over into a predefined zone. In essence, it’s building a “virtual fence” around a location. This was a really exciting marketing tool when application-based phones… Read More
Five Ways You Can Achieve Higher Performance With Your Teams
Managers and supervisors can spend thousands of dollars attending conferences and completing training programs to learn how to achieve higher performance from their teams. Yet, there are straightforward strategies any leader can use to make a significant difference in the efficiency, effectiveness, and achievements of the employees they manage. Get out of their way and… Read More
iOS 15 Privacy Settings Implications for Email Marketing Campaigns
In September, Apple plans to release iOS 15. This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more. One of the new features that are getting a… Read More
Why You Should Rely on Marketing Professionals to Help Guide Employee Communications
Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications? Good internal communication can boost employee satisfaction, keep employees engaged and productive, and ensure your teams are all rowing in the same direction. In 2016, the Society… Read More
Can Corporate Training Be More Effective With Less Hands-On Support?
Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing. Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional W. Timothy Galloway demonstrated a new theory about adult learning, which proposes humans are intrinsically… Read More
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during… Read More
Why We Use WordPress to Optimize Web Presence
We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily. With many options now available in the marketplace, here’s an explanation of why we love WordPress. WordPress was first introduced in 2003, primarily as a… Read More
Do You Know How “Google My Business” Can Bring More Customers to Your Door?
With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world. More and more consumers rely on Google searches to find businesses and products to meet their needs, and many of them are now able to complete their purchases entirely online. There are many… Read More
3 Questions to Increase Employee Engagement
Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational goals and objectives. However, many managers struggle to lead effective meetings with employees. Instead of focusing on creating an itemized agenda and reviewing detailed statistics… Read More
How to Optimize Your Content Marketing
If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business. But today, content is exactly that. When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and… Read More
Don’t Lose Your SEO Ranking By Ditching Your Website
Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their packaging including the logo and the names for the different flavors? Or maybe you’ve experienced the challenge of completing your routine shopping trip after a… Read More
Is a Chatbot Relevant to My Business?
A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago. In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation. These… Read More
Are You Uncovering the Right Problem to Solve?
Consider this common business situation. The past two quarters’ profitability numbers came in far lower than projected. Management is called into a boardroom for a special marketing strategy huddle. The question on the whiteboard is: “What are three products we can introduce in the next 30 days to increase profits by 20%?” Managers accept this… Read More
Why Investing in a Professionally Built and Managed Website is a Smart Business Decision
Years ago, business owners invested significant resources in a physical storefront. To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway. Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More
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