Angela Peacor is the master of words for the Paradux Media team, providing unique content for digital and traditional marketing projects. She combines real-world experience with research to create engaging content for our clients and their customers. Her work includes writing material for various industries, from petroleum distribution to cosmetics, green energy, agriculture, alternative health supplements, construction, towing, and even a local butcher. You name it, Angela can write about it.

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Rebranding Your Business: Staying Relevant and Thriving

Recently, 7-Eleven announced a transformation to its iconic Slurpee beverage--something just about anyone who has grown up in America (or any other country 7-Eleven is in) has likely had at least a few times in their lives. Why would a...
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The Fascinating Dynamics of Strategic Product Placement

In the fiercely competitive world of retail, capturing consumers’ attention and enticing them to make purchases is a constant challenge. One powerful tool store owners have at their disposal is strategic product placement. By carefully positioning products and leveraging price...
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Why Focusing on Benefits Trumps Features in Your Marketing Strategy

In a world saturated with countless products and services, making your business stand out is crucial. At Paradux Media, we know focusing on benefits instead of features is the key to captivating your target audience. By highlighting the benefits of...
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Why You Should Share Your Testimonials

Are you looking for ways to boost your business’s success? One simple yet powerful method is sharing customer testimonials. In today’s digital age, customer feedback can make or break a business. People trust other people’s opinions more than they trust...
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Why Understanding Your Audience for Successful Marketing

As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers...
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The Art of Engaging Content: Brand Storytelling

In the ever-evolving digital landscape, business experts realize that engaging content is the key to capturing an audience’s attention and building a loyal following. They know that to create a connection with their audience, they must weave a compelling narrative...
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How People Search the Internet

Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search...
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Personalization Can Be the Key to Your Success

Differentiating yourself from the competition means doing something better than they can. It helps you to stand out with customers and potential clients, resulting in more foot traffic and increased sales. One way businesses succeed in outpacing the competition is...
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How to Write an Effective Radio Ad

Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an advertisement that stands out. Here are a few of our...
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Is it Time to Update Your Website?

If you’re asking this question, the answer inevitably is “Yes!" You’ve likely done something to revamp or reinvigorate your physical presence--from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular...
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Does Influencer Marketing Work?

Influencer marketing seems to be all the rage in the world of advertising right now.  In 2022, the influencer marketing industry reached $16.4 billion.  The concept isn't new.  You likely have memories of watching television commercials featuring celebrities to entice...
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Calculating the ROI for Community Development

Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.)  Yet, the ROI for many...
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Sorting out Social Media Options for 2023

Are you looking for ways to up your social media game in the coming year?  Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions.  What makes social media different...
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Achieve Success in the New Year

The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event that brings forth a new calendar filled with hope and...
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Telling Your Story with Video

Have you ever watched a YouTube video to figure out how to use a product or learn how a service works?  If so, you’re not alone.  It turns out that nearly 96% of people have done the same thing.  People...
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Making Multiple Domain Names Work For You

Business owners have many reasons for purchasing multiple domain names.  For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain.  Or, a company...
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Marketing During a Recession

Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession.  Because of the intense rates of inflation, the war in Ukraine, and the sharp increase in interest rates, Dimon feels...
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What’s Wrong with SMART goals?

As we near the end of the year, most people are starting to think about setting goals.  Whether for themselves personally or their teams professionally, goals seem to be the way to begin a new cycle productively.  One of the...
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