If you run a small business and you need to revitalize your online presence while attracting more prospective customers to your website, you would do well to consider hiring a custom web design company that is also a member of the Internet Marketing Association. At the very least, the firm with which you to choose to work should offer both SEO and custom web designing, so as to integrate the two seamlessly.
But why is the incorporation of SEO so critical to business success? The facts answer this question with resounding clarity. About 92% of people in the United States turn to search engines on a consistent basis. More specifically, nearly 60% of web users go to search engines with the specific purpose of reading up on services and products they are interested in purchasing. This means that it is critical that forward-thinking companies are able to sync their website content with the search engine optimization strategies that are most effective in generating more leads and sales.
With this in mind, it is important to focus your marketing energies on the habits of search engine users. In part, this means staying in tune with Google’s algorithms and what their overall protocol entails for SEO. In other words, being in-step with updates such as Hummingbird is critical to maintaining an optimal SEO ranking.
This is of paramount importance when you consider that nearly 67% of online users in America choose Google as their primary search engine. And when people do use search engines, three out of four of them only refer to the very first page of search engine results. That said, working with custom web designers who can assist you in employing SEO content with relevant keywords and credential-boosting hyperlinks in an open-source content management system (CMS) that allows you to easily make updates to your website is essential.
Half of all customers in America are more likely to patronize a business based on a positive online profile. Be sure that you work with professionals who can help you to boost your online image. If you have additional questions or comments regarding SEO, web design, or the Internet Marketing Association, feel free to share your thoughts in the forum below.