Email Marketing

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
Photo Credit: <a href="https://www.flickr.com/photos/sundve/3744159600/in/photolist-6GRNcS-knkntv-BQjUZ-bG5KU8-dEwZ2-5Tri3e-6KE7MV-eZ28Uu-nP3Rob-hG6i5P-auqPdW-bCMdMw-4MV9C9-gkf5kW-bVQKzX-f9Jjxv-a8scVH-4MQXkF-bNAdaR-oKuKWN-cb1cSU-cwV6K9-6UyjZU-4TdJZ4-aTJPFa-4TsMvf-bRqM4Z-mU6xGR-5TvZ2s-hzQVS-7fdvdE-nULmFB-8VzMAM-nwXuQs-9YLN8y-bjq5dV-4ZyTSp-a2A8qD-hnbi1L-arRSR7-6KE7aX-hZF26c-8mQXso-i25Yxq-4NZuH6-jg2kDs-6zgjfQ-a8v4Fu-f9wzMp-9vabBe">Espen Sundve via Flickr</a>

Are You PreQualifying Your Leads?

When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time. 67% of lost sales are as a… Read More

Marketing-Intelligence-Report

Turning Leads into Clients

If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads. If they are BAD leads,… Read More

Marketing-Intelligence-Report

What is this Opt In Thing Everyone’s Talking About?

An opt-in is a gift you give someone for the “price” of them sharing with you their email address. The goal of any opt-in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size really does… Read More

content is king

How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)

By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press… Read More

duck-keyboard

Online Marketing Help Doesn’t Have to be Hard

Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world. Is there any truth to any of these? You don’t use your website because you don’t remember how… Read More

sales-funnel

Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More

5-insane-but-true-tihings-about-marketing-for-small-business

5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More

internet marketing firms

Online Marketing is a Romance: Here are Three Tips for Impressing Your Date

OkCupid, a popular free dating website, runs a blog about the statistics they encounter while analyzing their user information. In one interesting study, they found that smiling is the best way for women to receive messages online from potential suitors, but men, on the other hand, actually get more messages when they frown. So: how… Read More

<span class="license">Image credit <a href="http://smartphotostock.com/blog">Cheap photos</a></span>

What Is Inbound Marketing and Why Should You Care?

What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of… Read More

photo credit <a href="http://www.flickr.com/photos/travel2dot0/5408326518" target="_Blank">Travel 2.0 via flickr</a>

Branding in a Multi-Media World

As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising… Read More

photo credit" <a href="http://www.flickr.com/photos/thecampbells/3677295344/" target="_blank">shawncampbell</a>

Email List Building Techniques Influence Your Brand Reputation

OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as sick as I am of getting spam email that you never asked for, doesn’t enrich your life, and just wastes your time?… Read More

real estate marketing strategies

Great Marketing Strategies For Real Estate Agents

To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new… Read More