Email Marketing

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Marketing-Intelligence-Report

What is this Opt In Thing Everyone’s Talking About?

An opt-in is a gift you give someone for the “price” of them sharing with you their email address. The goal of any opt-in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size really does… Read More

content is king

How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)

By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press… Read More

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Online Marketing Help Doesn’t Have to be Hard

Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world. Is there any truth to any of these? You don’t use your website because you don’t remember how… Read More

sales-funnel

Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More

5-insane-but-true-tihings-about-marketing-for-small-business

5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More

internet marketing firms

Online Marketing is a Romance: Here are Three Tips for Impressing Your Date

OkCupid, a popular free dating website, runs a blog about the statistics they encounter while analyzing their user information. In one interesting study, they found that smiling is the best way for women to receive messages online from potential suitors, but men, on the other hand, actually get more messages when they frown. So: how… Read More

<span class="license">Image credit <a href="http://smartphotostock.com/blog">Cheap photos</a></span>

What Is Inbound Marketing and Why Should You Care?

What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of… Read More

photo credit <a href="http://www.flickr.com/photos/travel2dot0/5408326518" target="_Blank">Travel 2.0 via flickr</a>

Branding in a Multi-Media World

As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising… Read More

photo credit" <a href="http://www.flickr.com/photos/thecampbells/3677295344/" target="_blank">shawncampbell</a>

Email List Building Techniques Influence Your Brand Reputation

OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as sick as I am of getting spam email that you never asked for, doesn’t enrich your life, and just wastes your time?… Read More

real estate marketing strategies

Great Marketing Strategies For Real Estate Agents

To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new… Read More

we were wondering

E-Mail Newsletters That You Want to Get Read

Having a mailing list is a highly valuable asset and something that you can use to make a huge amount of money and to promote your business and your products to a large number of people. If you want to make money from an e-book for instance, or from a course that you are going… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

What’s Your Email Address Saying About Your Brand?

Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your… Read More