Email Marketing Archives - Paradux Media Group

Email Marketing

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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How Email Filters Break Down Communication

How Email Filters Break Down Communication

Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage.  Send a file to the print house, have your materials printed, and often they will also address each mailpiece and deliver them straight to the post office for you. … Read More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Every person using the internet has an email account.  Think about that for a moment.  Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they check purposefully regularly.  Although you may not want to reach all 4.03 billion people worldwide… Read More

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a… Read More

How Does Facebook Live Video Work

How does Facebook Live Video Work?

Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do… Read More

how to create a compelling email campaign

How to Create a Compelling Email Campaign

It’s never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you accomplish this and actually create value for your recipients? The answer is by focusing on… Read More

content marketing strategy

Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More

email marketing

Email Marketing: What It Is and Why You Should Be Doing It

There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One of the marketing strategies you’ve probably heard a thing or two about is email marketing…. Read More

creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

creative marketing

Small Budget, No Problem: Creative Marketing Ideas for Small Business

Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12… Read More

How to Write Emails That Will be Read

How to Write Emails That Will be Read

One of the most common forms of communication we use today is email. In fact, it’s not unusual for people to have more than a hundred emails land in their inbox in a single day. It’s overwhelming. It’s also easy to get ignored. If you’re finding that people aren’t opening or reading your emails, there… Read More

Duck-Swimming

Why Hire an Email Marketing Agency?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are requests for business, sales letters, solicitations, or just advertisements. The idea is that they’re using email… Read More

Happy-Blogging

Virtual Spring Cleaning

3 things you can do to dust of your website. Now, I know that Punxsutawney Phil has doomed us to another 6 weeks of winter, but I am looking out the window right know and I see blue skies and sunshine. I am feeling spring in the air folks and you know what that means!!… Read More

photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

Photo Credit: <a href="https://www.flickr.com/photos/sundve/3744159600/in/photolist-6GRNcS-knkntv-BQjUZ-bG5KU8-dEwZ2-5Tri3e-6KE7MV-eZ28Uu-nP3Rob-hG6i5P-auqPdW-bCMdMw-4MV9C9-gkf5kW-bVQKzX-f9Jjxv-a8scVH-4MQXkF-bNAdaR-oKuKWN-cb1cSU-cwV6K9-6UyjZU-4TdJZ4-aTJPFa-4TsMvf-bRqM4Z-mU6xGR-5TvZ2s-hzQVS-7fdvdE-nULmFB-8VzMAM-nwXuQs-9YLN8y-bjq5dV-4ZyTSp-a2A8qD-hnbi1L-arRSR7-6KE7aX-hZF26c-8mQXso-i25Yxq-4NZuH6-jg2kDs-6zgjfQ-a8v4Fu-f9wzMp-9vabBe">Espen Sundve via Flickr</a>

Are You PreQualifying Your Leads?

When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time. 67% of lost sales are as a… Read More

Marketing-Intelligence-Report

Turning Leads into Clients

If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads. If they are BAD leads,… Read More

Marketing-Intelligence-Report

What is this Opt In Thing Everyone’s Talking About?

An opt-in is a gift you give someone for the “price” of them sharing with you their email address. The goal of any opt-in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size really does… Read More

content is king

How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)

By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press… Read More

duck-keyboard

Online Marketing Help Doesn’t Have to be Hard

Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world. Is there any truth to any of these? You don’t use your website because you don’t remember how… Read More

sales-funnel

Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More

5-insane-but-true-tihings-about-marketing-for-small-business

5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More