Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do it- plus, it’s free! Here are a few tips to help your business get ready to host your live video.
- Gear up – The first thing you will want to do is make sure you have all your equipment in place. If you need to purchase a better microphone or studio lighting, do this in advance and set it up before your live meeting. Also, it’s important to make sure your device is charged before the event. There’s nothing like losing battery power in the middle of your presentation!
- Make a plan – Being prepared is critical when it comes to live events. Because it is a live event, you never know what could happen. It’s best to come prepared with a topical outline and a page of notes that you want to discuss. In case of a memory lapse, your outline will be in front of you, and you can quickly get back on track.
- Announce to your followers – Find the best way to contact your followers and be sure to notify them before the event. If you own a mailing list, send out a newsletter the day before. Reaching your fans via a tweet or Facebook group message may remind them to hop on the call.
- Dive in – Be respectful of your viewers’ time and get right into your content, rather than spending too much time waiting around for others to join. Remember that a replay will be available, and if anyone misses anything in the beginning, they can always go back and rewatch it.
- Give loads of value – Give your viewers what they came for and genuinely deliver by giving your best. Solve problems, answer questions, give a tutorial, tell a story. Don’t make the live event all about selling your product, but be sure to provide loads of value and build their trust.
- Show consistency – Consistency goes a long way with keeping your viewers faithful to your brand. Check in weekly or bi-weekly with a message to share that will help them. This gives your fans a chance to connect with you regularly and get to know you. Pick a day and time and remain consistent with the meeting time so that your followers expect to find you there each time.
- Get feedback – Lastly, don’t forget feedback. Be sure to shout out to your replay viewers, so they feel connected as well, and include them in your invitation for feedback. You may want to know if they have questions, comments, or suggestions, and reply to them when they respond. Once you receive feedback, extend an invitation for fans to subscribe to notifications of when you go live again.
These tips should help you to get prepared for hosting your Facebook Live Video. Just remember to offer loads of value and stay consistent, and you will be off to a great start!