If you are new to the world of online marketing or just can’t seem to find that sweet spot that drives engagement that leads to conversions, it’s time to pay attention. Too often, we neglect to understand just how constant the evolution of our target audience actually is. There are no set-in-stone standards or ways to appeal to a specific demographic. People’s needs vary and change over time.
With that in mind, it is important to understand our responsibility to understand precisely who our target audience is, and learn as much about their specific demographics as possible. There are a number of ways we can accomplish this effectively, but the following three are among the most important and most effective. How many of these things are you doing right now to find the right customers?
#1 – Defining Your Target Audience
Develop An Ideal Avatar. An ideal avatar (aka “buyer persona”) is one of the most useful tools there is in the world of marketing. It gives a much clearer picture of the individual who will be making decisions to either do or not do business with us. Everything from age, gender, and ethnicity to personal and professional life details are ironed out and set in stone. At that point, it becomes the marketer’s responsibility to determine how that person is currently driving the market.
#2 – Create Relevant Content
When you have a clearer picture of who your target audience is, start developing content based on what you already know about the real people in it. Keep tabs on how they interact with your content and, especially, how they engage with it on social media.
If you find that some parts of your content strategy work better than others, steer your efforts toward those areas, topics, or details that get the most positive engagement. The more you can narrow down what works and what doesn’t, the easier it will be to define your audience.
#3 – Meet Your Best Customers On Their Turf
Social media is by far the best at proving ground for any content strategy because it helps you more clearly define not just who your best customers are, but where they hang out online.
Stop wasting time on platforms that under-perform. It is easy to decide to settle for less-than-optimal results if you get some positive engagement (or even a few conversions along the way), but where is the real return on investment? It is, and always will be, where the majority of your audience is waiting. Don’t get so caught up in appealing to niches that you forget that there is a much bigger audience waiting to hear from you someplace else.
Your best customers are out there waiting to be found, but you will only find them if you take the time to learn who they are, where they are, and how they are driving market trends today. Paradux Media Group is committed to your success and can help you clearly define your target audience and demographics and deliver content in a way that boosts engagement and conversions. Contact us today to learn more.