The eye is a miraculous organ with cones to allow us to see colors. Humans have three types of cones, so we see colors composed of these primary elements: red, blue, and yellow. Ducks, however, have four. This additional type of cone allows ducks to see colors that fall in the ultraviolet range of the light spectrum. Interestingly, they also have a higher density of rods, which allows them to see more clearly in the dark. Just like our feathered friends, the team at Paradux Media has a broad spectrum of skills and talents to more clearly see marketing opportunities for your company.