Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you've been following Finding Brand for a...
How Local Community Support Turned a Pep Rally Into Something Bigger
We are just days away from learning which Medford-area family will receive an Extreme Makeover: Home Edition transformation. The anticipation has been building for weeks, and the recent pep rally at South Medford High School — packed with nearly 800...
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly...
How Local Business Engagement Fuels Community Momentum
The momentum behind Extreme Makeover: Home Edition Jackson County continues to grow — and it’s been a remarkable study in how powerful local business engagement can be. What began with five Medford businesses pledging one dollar per Facebook like for...
Articulate the Brand Personality for the Brand Book
Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component...
How Local Community Engagement Amplifies Your Social Impact
Every so often, something happens that reminds us of the power of local community engagement. When Extreme Makeover: Home Edition announced that its 200th episode would take place right here in the Rogue Valley, word spread instantly. And within hours, our feeds...
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand's visual and messaging standards, ensuring that...
Identify Your Brand Essence
Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you'll recall that we settled on the following keywords:...
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in the moment. For local business owners who have invested years...
Identify Your Brand Position by Using Brand Keywords
With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for...
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about what guides the choices we make — as business owners,...
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a "duck," not having vigilant brand...
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog,...
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand
Websites are an essential part of your business's online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website with WordPress can breathe a breath of fresh air into...
Benefits of Numbered Blog Posts: 5 Reasons To Have 5 Reasons
I need to write more blogs with several whys or reasons to do so, so I decided to write a blog on why I should do it more often… The first reason is that a blog associated with several reasons...
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook 'like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are...
Always Be Willing To Learn: Continuous Learning in SEO
Life is all about learning; if you are not learning, you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can have an all-in-one advertising agency....
Website Consolidation for Improved SEO: A Strategy for Business Owners
It might look a little different than before, but rest assured, it's still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our content and blogs “in-house” under one roof. This change wasn't...
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local' campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to the economy. Project 3/50 has used social media well to...
What Does Google My Business Mean to the Local Business Owner?
As a local business owner, you've likely invested time and effort into building an online presence. You may have created a Facebook business page, posted regularly, and engaged with your community to earn those precious 'Likes.' Maybe you've even ventured...
