Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media, it is far less common for an advertising agency to...
Paradux Media Group Announces New Team Members
Paradux Media Group announced the addition of two new team members, Kelly Congleton and Jaime Russell, marking an important step in the company’s continued growth. Both hires bring specialized skills and experience that strengthen Paradux Media Group’s creative and operational...
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that voters will evaluate, compare, and ultimately choose. As we look ahead...
The Real Purpose for Press Releases
OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose of press releases has evolved in a big way. Time-strapped...
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for improving your local presence: Google Places. Or rather, what Google...
SEO: The Importance Of Search Results
This post marks the beginning of a series designed to help small businesses understand the importance of search results and the role SEO plays in driving customers to their door. For many business owners, the term “SEO” still produces a puzzled look. SEO...
Two Big Shop Local Events Set for November
As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both tap into a growing cultural shift—a renewed awareness of buying...
Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: "We've got to have a dream if we are going to make a dream come true." ~Denis Waitley It’s a simple line, but it’s a powerful...
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This is the essence of bold business marketing. Perseverance and forward...
Is Your Business Getting Found Online with Search Engine Optimization Services?
Twenty-one percent of the time Americans spend online is used to search for products and services. And who do they buy from? If you guessed the companies on the first few pages of Google, you’re right. That’s where search engine...
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the "Rules" section. This is the section where you spell out, in excruciating detail, the dos and don'ts of portraying your brand imagery. It's primarily used by your marketing partners, but your...
Growing Your Business Online Presentation in Medford
Growing Your Business Online Presentation Announced in Medford Paradux Media Group is pleased to share that partner Tisha Oehmen will be speaking at the NAIFA – Rogue Valley meeting on October 19 at 8:00 a.m. The event will be held...
Television Advertising: Understanding Changing Television Advertising Today
After nearly two decades working in marketing and advertising, I’ve watched the industry shift in dramatic ways — and few areas have changed as quickly as television. A recent look at the fall TV season made that especially clear, highlighting...
Paradux Media Group Presents Social Media 101 in Medford
Announcing Social Media 101 Class in Medford Paradux Media Group announced its participation as a presenter at the Rogue Valley Business Resource Fair, held on October 22, 2011, in Medford, Oregon. As part of the event, Paradux Media Group presented...
Tisha Oehmen to Speak in Eugene for Women’s Business Network
Paradux Media Group is pleased to share that Tisha Oehmen will be speaking in Eugene, Oregon on October 5 for the Women’s Business Network (WBN), a group focused on strengthening local business networking and supporting professional growth through community connection...
How Local Community Pride Turned Extreme Makeover Into Something Bigger
Why is Extreme Makeover: Home Edition such a big deal to Medford? Partly because it’s helping a family that has spent years paying it forward in our community. And partly because the show reaches nearly one billion viewers in more...
Celebrating Local Community Impact as the Build Begins
After four weeks of growing excitement and extraordinary community involvement, the moment finally arrived today: the Knock. CJ and Lindsey McPail of Medford were selected as the recipients of an Extreme Makeover: Home Edition rebuild — a well-deserved honor for...
Understanding Local SEO Basics Without the Overwhelm
For many small business owners, SEO feels like one more confusing acronym on an already crowded plate. You know how important a Google search is. You want to show up near the top. But between running the business, keeping up...
Why Local Customer Service Still Sets Businesses Apart
Since the economy took a sharp downturn three years ago, something else has declined right alongside it: service. Today, it often feels like local customer service comes in only two forms — exceptional or frustrating. And have you noticed that...
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season