SEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t...
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights...
Five Similarities Between Retail And Online Stores Every Online Marketer Needs To Understand
In the modern information age, it seems as if anyone can start an online store. Everyone knows that if you want to sell cookies online, it doesn’t take very long to go from having no online presence to establishing a...
Paradux Media Group to Present at Oregon Nonprofit Leaders Conference
Paradux Media Group announced that Mike Frey and Tisha Oehmen would be presenting a breakout session at the Oregon Nonprofit Leaders Conference, held on April 23, 2012, in Medford, Oregon. The annual conference brings together nonprofit leaders from across the...
Facebook Milestone Feature For Small Businesses
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been...
5 Marketing Lessons Derived from KONY 2012
I'm sure you're going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012 Invisible Children's organization behind it distributes its money, it's a...
Advertising in a Polarized World: Audience Over Ideology
When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand? And where does responsibility end and reach begin? Following widely...
Paradux Media Group Featured in Slate Magazine on Radio Advertising
Sometimes the most interesting opportunities arrive unexpectedly. In early 2012, Paradux Media Group received an email from Brian Palmer, a writer for Slate Magazine, requesting insight on a timely and unusual advertising question. Hello, As you've likely heard, seven companies...
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps,...
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you've been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it's not uncommon for...
Paradux Media Group Hosts Free Webinar on Facebook Timeline Changes
On February 29, 2012, Facebook announced significant changes to Business and Organization Pages with the introduction of the Facebook Timeline for Business Pages. While adoption was optional at first, Facebook confirmed that the Timeline layout would become mandatory on March...
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: "Is this another platform we have to manage, or is there real value here?" The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search....
Facebook Timeline For Business Pages
NOTE: If you're interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don't look now! Facebook Timeline For Business Pages: It appears the new...
What Makes An Effective Blog Post?
The answer to that question may surprise you. If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog post. Wait a minute, what was that? Let me explain...
Marketing the Evolutionaries Way
There's a new book out by Randy Harrington and Carmen Voilleque called "Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart." Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any...
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve...
Your Brand is About Emotion
I know I've talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response...we buy from brands we like. In fact, if your brand invokes anything less than passion, you're missing the...
