Are you the owner of a new hair salon? With a ton of competition, it might be difficult to really get your business going. Your best option is to invest some of your budget in advertising and promotions. This can be done in a number of ways. Many people think that advertising only means commercials and radio ads. This could not be farther from the truth. A hair salon is a very special market, and targeting your client can be done in a number of cost-effective ways. Think outside the box, and you can promote your new business in ways you have never considered before.
The first thing you want to do to market your new hair salon business is to target your neighboring community. Many people drive miles to get their hair done at a cross-town salon. They may love the idea of walking around the block to get a great hair cut or color. Consider printing out flyers or postcards. This is a great way to introduce your business and offer a special or discount. You can get this out to your neighborhood community by doing a mass mailing, or by hiring someone to drop them off door to door.
Most people use the internet to find even local businesses. This means your hair salon should be easy to find on all the major search engines. It will help to use sites like yellowpages.com so that people can find where you are easily. The internet is great because it can provide you with a way to use platforms like social media sites at no cost to you. This gives you the ability to promote your grand opening, and reach new consumers without having to spend any money.
Look to community events, local newspaper ads, and car wraps as other options as marketing for hair salons. Community events are great because you can reach new potential clients face to face. Small local newspapers are usually pretty affordable when it comes to marketing for beauty salons. One small ad can go a long way. Car wraps are a little more detailed, but you can do something simple like window signs. Simply advertise your hair salon business on the back of your car window as you drive around town. This is cheap and strangely affective. If you are someone who is always out and about running errands, you can get many views from a car wrap.
A new hair salon needs to have an effective marketing plan for optimal success.