Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We've got this gift of love, but love is like a precious plant. You can't just accept it and leave it...
Paradux Media Group Welcomes Lovejoy Hospice as a New Client
Paradux Media Group announced the start of a new partnership with Lovejoy Hospice, welcoming the locally owned nonprofit organization to the Paradux “Pond.” Based in Southern Oregon, Lovejoy Hospice is recognized for providing compassionate, community-centered care and for its dedication...
Pinterest for Real Estate: Building a Visual Acquisition Engine
For realtors today, a picture isn't just worth a thousand words—it’s worth a thousand potential leads. As a visual discovery engine, leveraging Pinterest for real estate provides a unique opportunity to showcase neighborhoods, architectural styles, and local lifestyles. Unlike the...
Brand Smart with These 6 Factors
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've got everything you need to Brand Smart already at your...
A Strategic Roadmap for Achieving Success at Social Media
Are you struggling to see the worth in your social media presence? Many business professionals question whether there is any real return on investment or whether social platforms are simply a drain on company finances. If you are starting to...
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to ask. So, I thought I'd take a few moments on...
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not much. Although, aesthetically the landing...
Strategic Authority: Are Press Releases Worth the Effort?
Public relations has undergone a massive evolution, shifting from a simple announcement tool to a complex component of digital discovery. For many business owners, the question remains: are press releases worth the effort in an era dominated by social media...
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a...
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled...
5 Business Tips Everyone Should Know
Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best tips for business success. So let’s get started. Know your...
The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar
Marketing is equal parts science and art. It's about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no...
Do You Need a Blog to Scale Your Business Momentum?
If you are running a traditional, offline business, you might think a blog is an unnecessary digital distraction. We understand that perspective; it feels like another chore on an already crowded plate. However, in our experience, failing to maintain a...
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status,...
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three...
Facebooks New Schedule Posts
Scheduled Facebook Posts: For admins of business pages this was something that was long overdue. There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with...
Paradux Media Group Appears on the Bill Meyer Show
Mike Frey and Tisha Oehmen of Paradux Media Group made a guest appearance on the Bill Meyer Show on Thursday, June 7, 2012. The appearance provided an opportunity to discuss marketing, business, and communication topics with a regional radio audience...
Dealing with Negative Consumer Generated Media
The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about...
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. Like (Photo credit: afagen) The promote button...
Facebook Offers
You may have noticed a new option on the post box of your business page, 'offer'. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more...
