Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different...
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This...
Facebook Ads For Marketing Your Small Business
Facebook Ads What's The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Image via CrunchBase Facebook. We’ve run...
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will...
The Strategic Engine: Critical Steps After Completing a Survey
Most professionals understand the immediate utility of a survey—it is a fast, effective tool for gathering feedback. However, we have found that very few people truly grasp the complex machinery that begins to turn the moment you click "submit." Understanding...
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service's Every Door Direct Mail? So...
Emails That Get Read: Navigating the Evolution of the Inbox
Having a mailing list is a highly valuable asset. In our experience, it is one of the few channels you truly own in an era of unpredictable algorithm shifts. A well-cultivated list allows you to build anticipation for a project...
Paradux Media Group Hosts Facebook Q&A Session at WESO Meeting
Paradux Media Group announced that Tisha Oehmen would be presenting a Facebook-focused question-and-answer session at a WESO meeting held on September 13, 2012. The event brought together local business owners and professionals seeking practical guidance on how to utilize Facebook...
How To Do Good With Marketing
People who work in marketing do not, fundamentally, have the most beloved of professions. From Bill Hicks’ legendary “If anyone here is in advertising or marketing, kill yourselves” routine to your parents who have tell their neighbours that you’re in...
Paradux Media Group Welcomes Colvin Oil as a New Client
Paradux Media Group announced the start of a new working relationship with Colvin Oil, a Southern Oregon–based company with a long-standing presence in the region. Headquartered in Grants Pass, Oregon, Colvin Oil has grown into one of the area’s leading...
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri...
How To Build Better Beauty Salon Ads
If you’re a salon owner or marketing decision-maker, you already know the truth: gorgeous work doesn’t automatically create a full calendar. You can have the best stylists, the cleanest space, and the most loyal clients—and still feel the pressure when...
How to Evolve a Logo Without Losing Your Brand
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have shifted—yet the visual identity remains rooted in an earlier chapter....
Paradux Media Group Teaches Social Media at Oregon Nonprofit Leaders Conference
On April 23, 2012, Paradux Media Group’s Tisha Oehmen and Mike Frey led a breakout session at the Oregon Nonprofit Leaders Conference, held in Medford, Oregon. The conference brought together nonprofit leaders from across the state to share ideas, resources,...
Marketing Material For Your Business
You’ve launched your business—now it’s time to get seen, get remembered, and get chosen. The fastest way to do that is with marketing material for your business that looks credible, communicates value instantly, and supports every sales conversation you have....
Five Ways to Think Yourself to Success
Old sayings claim “you are what you eat,” but in business, performance is shaped by something more powerful: how you think. If you want stronger outcomes—more confidence, clearer decisions, better execution—you need to think yourself to success. A focused, positive...
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in...
Paradux Media Group Announces Addition of Project & Office Manager
Paradux Media Group announced the addition of Dixie Nunez to the team in the role of Project & Office Manager, supporting the company’s continued growth and day-to-day operations. At the time of her hiring, Paradux Media Group was operating as...
How Will The No Track Button Affect Your Marketing Strategy
New initiatives have been announced to protect the privacy of online consumers. A "Do Not Track" button will be placed into web browsers to allow consumers to opt out of having companies keep track of their online data. When an...
