Grow Your Blog: Farming for Increased Revenues
When business owners look at their internet presence, a better search engine result is what they're working towards. Of course, there's a goal beyond that - what a higher ranking should bring. Increased revenues. When you choose to grow your...
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients. I was thrilled when I got the...
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin...
Developing Transparency in a Digital Age
Even though we’re all adults here, let’s be honest; talking to strangers is sometimes awkward and uncomfortable. This is especially true when you have to contact a company that seems like a faceless organization out to get your hard-earned money....
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the most remembered commercials, are campaigns, not commercials. National companies and...
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many people asking for a calendar of Twitter chats so, I...
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship; it is the platform you build on. Most business owners...
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every...
Duck In And Be A Guest Blogger at the Pond
Next week you’ll begin to see something new from the ‘Paradux Pond’ as we roll out our guest blogger feature. Social Media is all about sharing, and while we at Paradux Media Group have been very good at sharing through...
Paradux Media Group to Present at Real Estate Technology Forum
Paradux Media Group announced its participation in the Real Estate Technology Forum, a professional education event hosted by AmeriTitle and designed for real estate professionals interested in current and emerging technology trends. The forum took place on Thursday, January 26,...
The Value of Customer Surveys for Marketing Success
Understanding your customers' needs, values, and circumstances is vital to success. One of the most efficient and insightful ways to achieve this understanding is by conducting online surveys. When designed and executed professionally, surveys provide a goldmine of data that...
Top 10 Finding Brand Blog Posts in 2011
Every year, it’s helpful to pause and reflect on the content that resonated most with readers. Reviewing the top brand blog posts offers valuable insight into the questions business owners are asking, the challenges they’re facing, and the topics that...
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and...
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to...
Creating a Brand in a Tough Economic Environment
I don't have to tell you that the economy in the last few years has been tough for a brand. We've all lived through it, and if you're still in business you've figured out how to survive in this economic environment,...
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections....
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other...
Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced version 1.2.1 of its Price Check mobile app—an update that pushed the conversation around online retailer competition into an entirely new spotlight. The premise is simple: while shopping in a local store, you can scan a...
Make Your Holiday Cards Work For You
Holiday Cheer — it’s that time of year again when businesses send out greetings, gratitude, and well-wishes. And while holiday cards may feel simple or traditional, they carry far more value than many people realize. Holiday cards for business can...
