Finally A Birdie For The PGA With Social Media
For 13 years, the PGA Tour was a bit like the Facebook of sports. Not because it was innovative or cutting-edge—hell, it wouldn’t even allow you to enter with your cell phone to one of its events—but because it had...
Is Your Brand Listening? The Key to Improving Brand Communication
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in and respond to criticism, but by fully understanding the feedback,...
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn't be a fair fight now, would it? It would fall under the proverbial...
KTVL Features Paradux Media Group Social Media Workshop
Paradux Media Group was featured on KTVL News in coverage of a local workshop designed to help business owners better understand how to use social media platforms such as Twitter and Facebook. The segment focused on the growing role social...
Baking with Brand in Mind: Building a Unique Brand
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious and soul-satisfying. Whether it's a simple recipe like French bread...
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we're going to compare Television and YouTube. As a business owner and marketer, I believe that Television is best known...
Radio vs Social Media
The title is a little misleading, as it's not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio every month. These same business owners scratch their heads and...
Talking to No One
I'll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away; it reminds me of that old football injury that makes...
3 Essential Components for a Non-Profit Branding Strategy
Soliciting donations is challenging for any non-profit, but it's often even more complicated when the organization hasn't laid the proper foundation for its brand image. Many organizations miss out on potential donations without a clear non-profit branding strategy. While non-profits need...
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency, SocialCode. The agency will offer page management, app...
The Power of Targeted Marketing Strategies
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you'd have the opportunity to think creatively about how to reach...
Facebook Friends Come In All Shapes and Sizes
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending...
Your Brand is Art: Understanding Branding as an Art Form
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in one sentence". In it, he shared a quote from a...
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our Rolodex of friends through our...
Managing Social Media Profiles: Why Less is More
We're almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic, one-of-a-kind you. Several social networks enforce this idea by limiting...
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you're still wondering or questioning whether your business should be involved in social media, you weren't in Phoenix this weekend. I was a lucky...
5 Businesses that Should NOT be on Social Media
Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But the truth is that some companies shouldn’t invest time in...
My BCS Experience
Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4...
Differentiating Your Brand from Competitors: How to Stand Out and Succeed
No matter what industry you're in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don't. As a business owner, you know exactly how your company stacks...
Starbucks Without Limitations: A Bold Brand Evolution Strategy
By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move that few companies have the brand equity to pull off....
