In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for during the last 12 months. This is an outstanding opportunity to observe these marketing techniques and to consider implementing them over the next year.
Marketing Techniques to Watch For
- Sales – you’re going to be seeing lots of sales going on this time of year. Why? Well first this marketing technique creates a sense of urgency. By their very definition, a sale is a limited time offer. No where is this more evident than on Black Friday, Cyber Monday, and Shop Local Saturday. Particularly on Black Friday, people get up abnormally early, endure a huge crush of people to buy a product on an unprecedented price for just a few short hours. Now what’s interesting about Black Friday is that in a significant number of cases, the individual is buying a specific product brand, only because it’s on sale. Talk about an effective marketing technique!
- Ads – everywhere you turn. There is probably not a more significant and sustained advertising period for retail than the holiday season. This marketing technique is ideally suited for brand creation. The reason is quite simply that spreading the word about your product and increasing the number of individuals that know about it – will increase sales.
- Credible Reviews and Content Marketing – As consumers start trying to choose which product to purchase in a specific category, they are going to turn to their expert resources and the internet. Partnering with credible bloggers for candid reviews is a great marketing technique to spread the word about your product. You do have to be prepared for the good and the bad…but often for the price of a product for a drawing, bloggers will give you a good review.
- Good Works – although it works particularly well anytime of year, good works can be especially beneficial as a marketing technique this time of year. Combining your product with a feel-good charitable cause will help your brand to go farther faster this holiday season. Well, actually, just about anytime.
Brands are Built by Consistently and Strategically Repeated Marketing Techniques
The bottom line in building your brand’s reputation is that you will need to employ some or all of these marketing techniques over the life of your brand. But right now, with the holidays literally knocking on our door, this is a great time time to consider ways to create your brand and use some marketing techniques to create a boost in 2013.