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Marketing Techniques for Brand Creation

A brand is created by the careful execution of marketing techniques to increase word of mouth, reputation, and buzz. Try these to create your brand.

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In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for during the last 12 months. This is an outstanding opportunity to observe these marketing techniques and to consider implementing them over the next year.

Marketing Techniques to Watch For

photo credit noluckmurphy
  • Sales – you’re going to be seeing lots of sales going on this time of year. Why? Well first this marketing technique creates a sense of urgency. By their very definition, a sale is a limited time offer. No where is this more evident than on Black Friday, Cyber Monday, and Shop Local Saturday. Particularly on Black Friday, people get up abnormally early, endure a huge crush of people to buy a product on an unprecedented price for just a few short hours. Now what’s interesting about Black Friday is that in a significant number of cases, the individual is buying a specific product brand, only because it’s on sale. Talk about an effective marketing technique!
  • Ads –  everywhere you turn. There is probably not a more significant and sustained advertising period for retail than the holiday season. This marketing technique is ideally suited for brand creation. The reason is quite simply that spreading the word about your product and increasing the number of individuals that know about it – will increase sales.
  • Credible Reviews and Content Marketing – As consumers start trying to choose which product to purchase in a specific category, they are going to turn to their expert resources and the internet. Partnering with credible bloggers for candid reviews is a great marketing technique to spread the word about your product. You do have to be prepared for the good and the bad…but often for the price of a product for a drawing, bloggers will give you a good review.
  • Good Works – although it works particularly well anytime of year, good works can be especially beneficial as a marketing technique this time of year. Combining your product with a feel-good charitable cause will help your brand to go farther faster this holiday season. Well, actually, just about anytime.

Brands are Built by Consistently and Strategically Repeated Marketing Techniques

The bottom line in building your brand’s reputation is that you will need to employ some or all of these marketing techniques over the life of your brand. But right now, with the holidays literally knocking on our door, this is a great time time to consider ways to create your brand and use some marketing techniques to create a boost in 2013.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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Comments

  1. Creating a brand and establishing it in the market as well as in the eyes and hearts of the buyers is indeed one of the daunting task. The mentioned techniques are some of the great and useful techniques. Thanks for the share.

  2. Sales and reviews are in my opinion the most effective marketing/promotional methods. the SALE sign never fails to capture buyer’s attention. The importance of other methods cannot be denied too.Thanks for sharing.

  3. Sales reviews definitely. I believe they are some of the most effective tools in achieving successful marketing strategies. Thanks for sharing this!

  4. I agree with the “brands and uilt by consistently and strategically repeated marketing techniques ” that you included here. We should indeed learn how to make our brands tattooed on customer’s minds and hearts. Thank a lot! Awesome post!

  5. I think Social Media will be the one of the top marketing platforms in the years to come because it’s a very effective, if not the most effective, tool for marketing these days.

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