Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Your Brand is Your Story: Building a Narrative That Connects
An easy way to think of your brand is to understand that it is the story of your business. Your brand is more than just a logo, color scheme, or tagline—it’s about the history of your business, the challenges you face, and the relationships you build with your customers and community. How you tell and…
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded several business owners. They asked, “Why would I need a webpage for my business when everyone calls or comes in now?” And they were right…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously, the differentness of branding a national vs. local brand. At its core, branding is about developing a message and sticking to it. That is the…
Consistent Branding at Different Locations
If you’ve got more than one location, keeping your brand consistent is at least three times as hard. “If I have two locations, shouldn’t it just be two times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually means you have to split your time between the…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because it’s easy to spend a lot of money on updating your brand image in good times. But having cash ready to pay isn’t a…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
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