Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. https://youtu.be/AW3sWNwEstY Creating a solid…
Identify Your Brand Essence
Once you’ve identified your brand and brand book keywords, it’s essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you’ll recall that we settled on the following keywords: imagination, friend, joy, clean, charity, children, Dream, chubby, Bathtime, and squeeze. To explore the relationship…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your Brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the history…
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. As…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand Have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s evident that there is a significant need for a brand guidelines template. The…
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook ‘like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are in. Social Media has proven to be a GREAT medium to get the word out…
Cause Marketing for Brands: Harnessing Social Media for Good
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands that support environmental sustainability, for example, are not just pledging funds—they’re adjusting supply chains, reducing waste, and clearly communicating their progress to consumers. Others are…
5 Must-Know Reasons Businesses on Facebook Thrive
I’ve spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you’re still on the fence, here are five compelling reasons businesses on Facebook can’t afford to miss out. 1. Facebook is the New Phone System Many business owners fear Facebook will distract…
3 Essential Components for a Non-Profit Branding Strategy
Soliciting donations is challenging for any non-profit, but it’s often even more complicated when the organization hasn’t laid the proper foundation for its brand image. Many organizations miss out on potential donations without a clear non-profit branding strategy. While non-profits need to develop their brand just as much as any business, three critical components should not…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be on Facebook. With that kind of experience, I can see why she was confused. The…
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today’s digital age, where brands increasingly interact with their audience through social media platforms like Facebook and Twitter.…
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There’s more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce arrives at our door. Lately, life has been busy, and we haven’t kept up as well as we should. So today became a day of…