Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
4 Tips for Creating the Best Business Card
Long after the trade show booths are packed up, the convention hall is vacuumed and waiting for the next industry show to come to town, what are your new contacts doing? They’re sifting through a hefty stack of business cards that could rival a phone book in its thickness. Yes, business cards. Despite everyone hopping…
Annual Strategic Marketing Plan Template
Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —…