Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to rethink how they connect with customers. Below are seven small business marketing predictions for 2012…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for improving your local presence: Google Places. Or rather, what Google Places has become. Google Business Profile has since replaced Google Places, and for brick-and-mortar businesses, it…
Growing Your Business Online Presentation in Medford
Growing Your Business Online Presentation Announced in Medford Paradux Media Group is pleased to share that partner Tisha Oehmen will be speaking at the NAIFA – Rogue Valley meeting on October 19 at 8:00 a.m. The event will be held at Access in Medford, Oregon, and will feature Oehmen’s presentation titled “Growing Your Business Online.”…
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about what guides the choices we make — as business owners, as consumers, and as neighbors. The conversation drifted to our community’s Humane Society, a no-kill…
What Does Google My Business Mean to the Local Business Owner?
As a local business owner, you’ve likely invested time and effort into building an online presence. You may have created a Facebook business page, posted regularly, and engaged with your community to earn those precious ‘Likes.’ Maybe you’ve even ventured into other social media platforms like Instagram or LinkedIn. You know firsthand how time-consuming it…
Is Social Media Platform Fragmentation Becoming a Reality in 2024?
In the ever-evolving world of social media, platform fragmentation has become more evident, shaping how people connect online. While Facebook, Instagram, and X (formerly Twitter) have long been the dominant players, new platforms like Threads, BlueSky, and Mastodon are emerging, offering alternatives that challenge the status quo. But does this growing array of choices attract…
Importance of Branded Business Email
Take a moment to consider the email address you give to your clients or customers. Does it end in one of these? @gmail.com @yahoo.com @outlook.com @aol.com If so, it might be time to rethink the message your email address is sending. There are two important considerations to keep in mind when choosing an email address:…
3 Little Must Do’s for your Business Facebook Page
It’s the simple things that always separate you from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that jump in for the sake of jumping in. It’s not hard, nor is it…
Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck
Lately, I’ve had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It’s a common challenge—deciding where to invest your limited budget for the best results. You’re not alone if you’re wondering how to maximize your advertising spend. Here’s a breakdown of strategies based on how quickly you…
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that you only pay for clicked ads, and you can precisely target who will see those ads. While smaller sites, such as television networks and newspapers,…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media’s continual downward spiral, business owners must find layers to define their business’s position in the community. Social Media is a great way to add…
Blogging-Like Eating Vegetables
I wouldn’t say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in the field that you work in. It adds excellent material to your website, tweets, and…
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn’t fully considered the potential of using guerrilla marketing tactics for small businesses online to drive traffic and engagement. After giving it more thought, here are my top five guerrilla tactics that small businesses can use to…
Does Your Brand Inspire Passion?
We’re here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn’t matter which team takes the field; you can count on one thing – thousands of people will wait, abandon their restraint, and shout at the top of their lungs as soon as their…
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how consumers interact with brands and the need for businesses—small businesses—to maximize the impact of their limited marketing budgets. If you’re a small business owner, understanding…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with unique and creative weekend events. The events have no accurate media budgets; they are all…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
- « Previous
- 1
- …
- 3
- 4
- 5
