Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Paradux Media Group Expands Services with Dedicated SEO Team
Paradux Media Group announced the addition of a dedicated SEO team, expanding the agency’s ability to support clients with organic search engine optimization services. The expansion reflected growing demand from businesses seeking stronger visibility in search results and more consistent website traffic. With the new SEO team in place, Paradux Media Group began offering structured…
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on…
How to Get 1,000 Views Every Day – Increase Your Traffic Now!
As we know, there are three ways to access a website: directly enter the address (URL) in a browser, use a search engine or surf from link to link. To increase traffic to your website, you need to facilitate better either (or all) of these approaches. Concretely, you must communicate as widely as possible the…
The Power of Local: SEO for Small Business
If you are running a small business and you have an online presence, chances are that you have at least heard about things like local SEO and local search directories. If this didn’t sound too familiar for you, I will clear things out. First of all, local SEO refers to the onsite and offsite actions…
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the…
How to Choose the Best Keywords for SEO
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content. Keywords refer to…
Can These 13 Search Engines Steal Google’s Crown?
No one company can take Google’s crown, but these 13 could succeed with Death by a Thousand Cuts, each eroding a different part of Google’s search dominance. Could these sites split the crown jewels between them? Wolfram Alpha Battleground: Computed Answers What it does: Answers factual queries directly by computing the answer from structured data.…
Turn Your Brand Into A Powerhouse In 5 Simple Steps
You need to create a great brand for your business because that’s what will make you recognized among all the other companies out there. Nobody will ever remember you if you fail to deliver it. People won’t share you with their friends. You are not remarkable. At some point or other you will become forgotten,…
Pinterest for Real Estate: Building a Visual Acquisition Engine
For realtors today, a picture isn’t just worth a thousand words—it’s worth a thousand potential leads. As a visual discovery engine, leveraging Pinterest for real estate provides a unique opportunity to showcase neighborhoods, architectural styles, and local lifestyles. Unlike the fleeting nature of a social media post, a Pinterest “pin” has a long shelf life,…
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not much. Although, aesthetically the landing page is much nicer, and if you’ve added pictures you can create a much more…
Strategic Authority: Are Press Releases Worth the Effort?
Public relations has undergone a massive evolution, shifting from a simple announcement tool to a complex component of digital discovery. For many business owners, the question remains: are press releases worth the effort in an era dominated by social media and AI-driven search? In our experience, the answer isn’t a simple yes or no—it depends…
Do You Need a Blog to Scale Your Business Momentum?
If you are running a traditional, offline business, you might think a blog is an unnecessary digital distraction. We understand that perspective; it feels like another chore on an already crowded plate. However, in our experience, failing to maintain a digital voice is a quiet way to let your competition take the lead. Based on…
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different than a print campaign. Typically there are one of two objectives in a print campaign,…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search. Can Siri and Yelp change the scope…
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: “Is this another platform we have to manage, or is there real value here?” The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search. The perceived SEO benefits of Google+ made it difficult for businesses already stretched thin to…
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve addressed social media fragmentation before, but the pattern continues to repeat itself. New platforms emerge,…
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients. I was thrilled when I got the news a few years ago that I could run Office 2007 on a Mac with…
