Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Growing Your Business Online Presentation in Medford
Growing Your Business Online Presentation Announced in Medford Paradux Media Group is pleased to share that partner Tisha Oehmen will be speaking at the NAIFA – Rogue Valley meeting on October 19 at 8:00 a.m. The event will be held at Access in Medford, Oregon, and will feature Oehmen’s presentation titled “Growing Your Business Online.”…
Paradux Media Group Presents Social Media 101 in Medford
Announcing Social Media 101 Class in Medford Paradux Media Group announced its participation as a presenter at the Rogue Valley Business Resource Fair, held on October 22, 2011, in Medford, Oregon. As part of the event, Paradux Media Group presented a Social Media 101 class beginning at 9:30 a.m., focused on helping small business owners…
Tisha Oehmen to Speak in Eugene for Women’s Business Network
Paradux Media Group is pleased to share that Tisha Oehmen will be speaking in Eugene, Oregon on October 5 for the Women’s Business Network (WBN), a group focused on strengthening local business networking and supporting professional growth through community connection and education. The Women’s Business Network is an alliance of business and professional women serving…
How Local Community Pride Turned Extreme Makeover Into Something Bigger
Why is Extreme Makeover: Home Edition such a big deal to Medford? Partly because it’s helping a family that has spent years paying it forward in our community. And partly because the show reaches nearly one billion viewers in more than 160 countries, offering Medford a chance to show the world what genuine local community…
Celebrating Local Community Impact as the Build Begins
After four weeks of growing excitement and extraordinary community involvement, the moment finally arrived today: the Knock. CJ and Lindsey McPail of Medford were selected as the recipients of an Extreme Makeover: Home Edition rebuild — a well-deserved honor for a family who has poured so much into helping children in our community. You can…
Understanding Local SEO Basics Without the Overwhelm
For many small business owners, SEO feels like one more confusing acronym on an already crowded plate. You know how important a Google search is. You want to show up near the top. But between running the business, keeping up with social media, and hearing “you need better SEO” from every direction, it’s easy to…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
How Local Community Support Turned a Pep Rally Into Something Bigger
We are just days away from learning which Medford-area family will receive an Extreme Makeover: Home Edition transformation. The anticipation has been building for weeks, and the recent pep rally at South Medford High School — packed with nearly 800 people — showed just how powerful local community support can be when neighbors rally around…
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living…
How Local Business Engagement Fuels Community Momentum
The momentum behind Extreme Makeover: Home Edition Jackson County continues to grow — and it’s been a remarkable study in how powerful local business engagement can be. What began with five Medford businesses pledging one dollar per Facebook like for the winning family has now doubled. InfoStructure, Batzer Construction, Black Rock Coffee Bar, Grants Pass…
How Local Community Engagement Amplifies Your Social Impact
Every so often, something happens that reminds us of the power of local community engagement. When Extreme Makeover: Home Edition announced that its 200th episode would take place right here in the Rogue Valley, word spread instantly. And within hours, our feeds turned into a wave of generosity, excitement, and hometown pride. Businesses across Medford began offering…
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in the moment. For local business owners who have invested years into serving their community, that shift can feel discouraging. But loyalty isn’t gone — it…
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about what guides the choices we make — as business owners, as consumers, and as neighbors. The conversation drifted to our community’s Humane Society, a no-kill…
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand
Websites are an essential part of your business’s online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website with WordPress can breathe a breath of fresh air into your website strategy. When Did Website Management Become So Difficult? It’s astonishing how often service…
Benefits of Numbered Blog Posts: 5 Reasons To Have 5 Reasons
I need to write more blogs with several whys or reasons to do so, so I decided to write a blog on why I should do it more often… The first reason is that a blog associated with several reasons why to or why not to will be read much more than a blog without…
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook ‘like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are in. Social Media has proven to be a GREAT medium to get the word out…
Always Be Willing To Learn: Continuous Learning in SEO
Life is all about learning; if you are not learning, you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can have an all-in-one advertising agency. With the explosion of social media and all the other existing marketing possibilities, it has…
Website Consolidation for Improved SEO: A Strategy for Business Owners
It might look a little different than before, but rest assured, it’s still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our content and blogs “in-house” under one roof. This change wasn’t just about making things look neater—it was about solving a problem many businesses face: fragmented…
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local’ campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread its philosophy of shopping locally. Last year, American Express had a great social media campaign…
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There’s more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce arrives at our door. Lately, life has been busy, and we haven’t kept up as well as we should. So today became a day of…