Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Your Brand is Art: Understanding Branding as an Art Form
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, “Social media explained by a 9-year-old in one sentence”. In it, he shared a quote from a 9-year-old named Elyssa, which said: “When I make my art about a flower, it is…
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our Rolodex of friends through our Rolodex. Call, catch up, sometimes the calls would be too frequent and others not frequent…
Managing Social Media Profiles: Why Less is More
We’re almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic, one-of-a-kind you. Several social networks enforce this idea by limiting users to just one account or profile. Many platforms have strict policies against multiple profiles,…
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you’re still wondering or questioning whether your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, which in…
5 Businesses that Should NOT be on Social Media
Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But the truth is that some companies shouldn’t invest time in social media. You might be off the hook if your business falls into one of…
3 Little Must Do’s for your Business Facebook Page
It’s the simple things that always separate you from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that jump in for the sake of jumping in. It’s not hard, nor is it…
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking about their business, sharing the links from their business, and then asking me to ‘Like’ their business page. Why? You’re filling me in with all…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every…
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our social media the way the gurus say, then what would separate social media from everything else? One of the things I enjoy about social media…
If Organization Networking Why Not Social Media Networking?
For years, local business owners have joined networking organizations and clubs. Regional Chamber, 20/30, Rotary, BNI, to name a few. Some are exactly what they are networking, and some are disguised as charitable, although we know that 90% of the reason we are involved is for networking. Most clubs/organizations then have sub-committees for whom you…
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don’t have a marketing agency, now might be the time to start looking for one. If you already have one, you might be considering a change. Or, if you’re satisfied with your current agency, consider this article “food for thought”…
Why Twitter? Maybe for the News
Everyone talks about how to use social media, and if you follow their ten steps, you’ll succeed. The one category that is using Twitter the right way is our local journalists. That is why you, the local small business owner, should be involved in Twitter. No matter the size, you cannot find a market that…
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it’s the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media, mobile marketing, and online reputation management were emerging concepts, far from the essential focal points they are today. The evolution of marketing has been driven…
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days. If you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today, and more importantly, you’ll miss significant opportunities as we move into 2011. The trends of 2010 in blog-land this week are an essential marker for understanding how our marketing worlds…
Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck
Lately, I’ve had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It’s a common challenge—deciding where to invest your limited budget for the best results. You’re not alone if you’re wondering how to maximize your advertising spend. Here’s a breakdown of strategies based on how quickly you…
Layering Social Media Marketing: 5 Ways to Maximize Effectiveness
Like any other advertising medium, social media works best when layered. The beauty of layering social media marketing is that it’s easy to do, and it amplifies the impact of the work you’re already doing. Here are the top five ways to layer your social media for maximum effectiveness: 1. Use Facebook to Collect Email…
Assessing Your Marketing Efforts: Why Brutal Honesty is Key
I came across a tweet this morning from @DeeBlick that read: “Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.” This is an excellent reminder for all of us. It’s easy to get caught up in planning and executing a marketing campaign, but…
Creating an Effective Elevator Pitch
We’ve all heard the advice—you need to be able to describe your company and what you do in the time it takes to ride an elevator from one floor to another. Known as the “elevator pitch,” this short and impactful introduction is essential for anyone looking to make a lasting impression. But even knowing its…
Facebook Marketing for Small Businesses: Why You Need to Be There
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was understandably mystified about why any business would want to be on Facebook. With that kind of experience, I can see why she was confused. The…
Facebook Profile Management: Balancing Personal and Professional Lives
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night. Upfront and center when you go to someone’s page is a short bio announcing to the world where you work, where you studied, where you…
